TENA Introduces Enhanced Sensitive Care Pads Focused on Skin Comfort and Protection

TENA's Revolutionary Product Launch: Sensitive Care™ Pads

In a significant move, TENA, a well-established name in incontinence care under Essity, has officially launched its upgraded Sensitive Care™ Pads in the U.S. market. This innovative product is designed specifically for women who deal with incontinence, ensuring comfort and respect for their sensitive skin.

A Solution Tailored to Women's Needs

Women facing incontinence often experience irritation and discomfort in their intimate areas due to a lack of specific products designed for their needs. TENA believes it is essential to provide solutions that match the level of care needed. The new Sensitive Care™ Pads are enhanced with Aloe and Vitamin E and feature the brand’s new 5-in-1 SkinComfort™ formula. This formula aims to deliver an irritation-free experience while keeping the skin healthy and protected.

Features That Matter

The updated pads bring notable features that focus directly on user feedback. The 5-in-1 SkinComfort™ formula integrates five crucial elements:
1. Breathable: Allows airflow to combat skin irritation and maintain health.
2. Secure: Locks in moisture to prevent leaks and protect clothing.
3. Dry Fast Core™: Absorbs quickly, ensuring dryness against the skin.
4. Soft Material: Crafted from skin-friendly materials to cushion and prevent irritation.
5. Odor Control: Works to neutralize any unwanted odors, providing freshness throughout the day.

These enhancements not only significantly improve comfort but also contribute to psychological well-being by providing reassurance throughout daily activities.

Enhanced Overnight Protection

TENA Sensitive Care Overnight Pads possess even greater enhancements for those requiring overnight use, boasting an upgraded surface that is 20% drier. This innovation ensures maximum leak-free protection during longer periods, allowing women to rest easy, knowing they are well-protected.

Real Feedback from Real Users

Consumer testing conducted by TENA yielded remarkable results, indicating a positive reception of the new pads. Nine out of ten women reported that these pads feel soft, keep skin dry, and offer superior leakage protection—pointing towards TENA’s dedication to creating effective solutions that acknowledge and respond to users' real-life experiences.

Going Beyond Just Products

This launch signifies much more than a product upgrade. It reflects TENA's overarching mission of empowering women with personal care products designed to be supportive and respectful, aligning with their needs at every life stage. Hazel Villarreal, Marketing Director for TENA North America, encapsulates this sentiment by stating, "This is more than a product; it's a statement. Women shouldn't have to choose between protection and comfort or feel the need to hide their incontinence."

With this philosophy guiding its innovations, TENA is set to redefine what intimate care means for many women, reinforcing the message that they can feel protected while taking care of their personal health.

Availability and Campaign Launch

TENA Sensitive Care™ Pads with Aloe and Vitamin E are now available at various retail outlets, including grocery stores, pharmacies, and online platforms. Additionally, the brand launched its "Ditch the itch and switch to TENA" campaign, aimed at raising awareness of this new product line and encouraging women to prioritize their comfort and health.

TENA continues to be a leader in the incontinence care market, ensuring dignity and quality of life through innovative solutions and a commitment to caring for diverse skin needs. As Essity embraces its mission to break barriers to wellbeing, TENA stands as a guiding light in the realm of personal care, focusing on the delicate balance between functionality and comfort.