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L'Oréal USA and Paralyzed Veterans of America: A Beautiful Partnership

In a truly heartwarming initiative, L'Oréal USA teamed up once again with Paralyzed Veterans of America (PVA) to host the annual Have A Beautiful Day event. This year, the event marked its 16th anniversary and took place across four different cities, welcoming an estimated 60 veterans with disabilities and their families.

A Meaningful Day of Pampering

Held on November 12, this year's event was conducted at several significant locations: L'Oréal's headquarters in New York City, its corporate offices in El Segundo, California and Tampa, Florida, as well as the newly established North America Research Innovation Center in Clark, New Jersey. Participants were greeted with warm smiles and waves from over 130 L'Oréal employees, many of whom have their own military ties.

As attendees arrived, they were offered complimentary self-care consultations from professional hair stylists, nail technicians, and even massage therapists. The welcoming remarks were delivered by L'Oréal executives alongside PVA leaders, emphasizing the importance of self-care for veterans. In the words of Carl Blake, CEO of PVA, "Taking time for self-care isn't a luxury; it's essential" — a sentiment clearly reflected in the warm atmosphere of the event.

L'Oréal's Commitment to Veterans

L'Oréal USA's partnership with PVA goes beyond just this celebration. The brand has actively engaged in improving accessibility at its facilities, consulting with PVA on architectural changes at their headquarters. In recognition of these contributions, L'Oréal received the PVA Disability Innovation Award in 2024.

Liliahn Majeed, Chief Diversity, Equity, and Inclusion Officer for L'Oréal North America, shared, "We believe that beauty can inspire confidence and belonging." This belief is the foundation of their work to extend a message of hope and appreciation to all who have served the nation.

Raising Awareness for Disabled Veterans

The ongoing collaboration aims not only to celebrate veterans but also to raise awareness about the challenges faced by the disabled community. With programs like the National Veterans Wheelchair Games and participation in PVA's initiatives, L'Oréal is committed to advocating for corporate social responsibility and meaningful engagement.

As a proud supporter of military families, L'Oréal aims to empower individuals through education and beauty services while highlighting the issues that veterans encounter daily. Events like Have A Beautiful Day play a crucial role in showcasing the importance of self-care, acceptance, and empowerment.

About Paralyzed Veterans of America

Founded to advocate solely for veterans with spinal cord injuries or diseases, the Paralyzed Veterans of America is a non-profit organization that has been at the forefront of ensuring that these veterans receive the necessary benefits, care, and quality of life services. With more than 70 offices nationwide, PVA remains dedicated to addressing the health and rehabilitation needs of its members.

By partnering with corporations like L'Oréal, PVA not only addresses the immediate needs of veterans but also helps to promote a broader dialogue about accessibility and inclusion within society.

Conclusion

The Have A Beautiful Day event exemplifies the impactful collaboration between L'Oréal USA and PVA, solidifying their commitment to uplifting veterans. Together, they are a testament that beauty and compassion can change lives, inspire hope, and foster a sense of community.