#None #Else Nutrition #Plant-Based Nutrition #Baby Formula

Else Nutrition's Commendation for Operation Stork Speed

On March 20, 2025, Else Nutrition Holdings Inc. expressed its strong support for the U.S. Department of Health and Human Services (HHS) and the Food and Drug Administration's (FDA) recently announced initiative, Operation Stork Speed. Led by Secretary Robert F. Kennedy, this initiative focuses on broadening the options available for infant formula in the United States. The move underscores the significance of nutritional adequacy and enhances the resilience of supply chains, while also facilitating the growth of new infant formula brands domestically.

As a key player in the field, Else Nutrition is dedicated to providing the first whole food, minimally processed, clean-label, plant-based infant formula available to families in the U.S. The company has been actively working to advocate for its offerings through a robust legislative initiative in Washington D.C., which includes the hiring of a prominent healthcare lobbying firm and conducting bipartisan discussions in Congress. These engagements aim to modernize FDA guidance concerning plant-based, non-soy, non-dairy infant formulas, which are crucial for conducting necessary clinical trials in the country.

The FDA's release of its Long-Term National Strategy to bolster the resilience of the U.S. infant formula market in January 2025 set the stage for this recent announcement. This new operational initiative from HHS is viewed as a considerable step toward ensuring safe and high-quality infant formula options for American families.

Hamutal Yitzhak, CEO and co-founder of Else Nutrition, emphasized the company's commitment to supplying families with safe, quality nutrition options that are minimally processed and plant-based. He commented, "Many infants have unique dietary requirements that necessitate specialized formulas. The actions taken by Congress to expand access to these products are commendable, and we are eager to see this initiative advance. We express our gratitude to President Trump and Secretary Kennedy for their visionary leadership in launching Operation Stork Speed, and we look forward to collaborating further in establishing a modernized regulatory framework for plant-based infant nutrition."

Else Nutrition has been pioneering efforts in the market for plant-based nutrition. With innovative products made using natural ingredients like almonds, buckwheat, and tapioca, the company aims to redefine early childhood nutrition, making it healthier, more sustainable, and accessible to parents seeking cleaner-label alternatives.

In addition to their advancements in infant formula, Else Nutrition has garnered significant accolades since the launch of their Plant-Based Complete Nutrition for Toddlers. The brand has achieved numerous recognitions, from winning the "2017 Best Health and Diet Solutions" award at the Global Food Innovation Summit in Milan to becoming the top seller on Amazon in the toddler formula category. Their commitment to plant-based nutrition has evidently resonated with consumers, leading to rapid growth in sales as well as national retailer endorsements.

In conclusion, as infant nutritional needs evolve and new guidelines emerge, initiatives like Operation Stork Speed are pivotal in supporting companies like Else Nutrition. The collaboration between private and public sectors will be essential in ensuring diverse and safe infant formula options are available to families across the country. The path ahead is promising, and Else Nutrition is poised to play a significant role in this evolving landscape of infant nutrition.