Powerpuff Girls Collaborates with Qurap for Exciting Haircare Launch
In an exciting collaboration, Qurap, a beauty brand based in Osaka, has teamed up with Warner Bros. Discovery Global Consumer Products to launch a new haircare line inspired by the beloved animated series, The Powerpuff Girls. This limited edition collection, featuring shampoo, conditioner, and hair masks, will be available for purchase on their official online store and various e-commerce platforms starting October 1, 2025, with wider availability in convenience stores and drugstores set for November 1, 2025. The new Quarap line is infused with unique ingredients like 'apple ceramide' that delivers moisture and repair properties to hair, promoting vibrant, shiny locks. The fruity sugar and pink pepper scent adds an element of fun and freshness to the haircare routine.
The collaboration also reflects an important cultural shift. Launched in 2024, Qurap aims to create a society where individuals can enjoy their unique hairstyles while addressing hair damage. Their distinctive 'Shiny Coating Wrapping Formula' works to repair and protect hair from the inside out, leading to smoother, shinier results. Furthermore, the revival of The Powerpuff Girls has sparked nostalgia among women in their 20s and 30s, previously captivated by the show's quirky charm during their childhood.
The storied trio of Blossom, Bubbles, and Buttercup embody the essence of teamwork and individual strength, fighting against evil and showcasing their unique talents. This mirrors Qurap's mission of promoting self-expression and individuality. The products feature whimsical designs that resonate with the show's aesthetic, with thoughtful elements capturing the show’s spirit through the combination of fragrance, ingredients, and packaging.
Apple Ceramide to boost moisture in dry hair, enhancing overall health.
* Pomegranate Seed Oil to add shine while contributing to manageable hair.
Each product in the collection is engineered with a Shiny Coating Formula that combines penetrating keratin and vitamin C derivatives to create a protective layer on the hair. This not only seals in moisture but also repairs damages from bleaching and coloring, ensuring salon-fresh results.
The second skin aspect of the product effectively fills gaps in damaged hair cuticles with a protective layer of lipids, akin to a second cuticle. This mechanism locks in moisture, restoring softness and smoothness with every use.
The hair mask features the world’s first Bond Repair Capsules, which deeply nourish and restore severely damaged hair in just 30 seconds. Ingredients like dimaleinate efficiently penetrate through the hair’s structure, providing long-lasting moisture and coloration retention. The luxurious, syrupy texture allows the treatment to latch onto each strand effectively.
In alignment with modern sustainability practices, both the packaging materials and bottles utilize biomass PET, reflecting their commitment to environmental responsibility.
Additionally, Qurap will be running a social media campaign with exclusive gifts for participants on X, amplifying the excitement surrounding this collaboration. Customers will have an opportunity to win various merchandise when purchasing these showcased products. The first wave of gifts runs from October 1 to October 15, 2025, while the second wave, featuring character-themed mirrors and combs, extends from November 4 to November 24, 2025.
The products will be released on October 1, 2025, on official online platforms like Rakuten, Amazon, and ZOZOTOWN, followed by retail availability in various convenience and drugstore locations throughout Japan starting November 1.
Qurap continues to embody the ethos of celebrating individualities while addressing hair damage, providing luxurious care that echoes the delightful essence of The Powerpuff Girls. Embrace your style, enjoy your unique expression, and revel in the fun—the perfect blend of beauty and personality awaits you with Qurap’s new collection!
The collaboration also reflects an important cultural shift. Launched in 2024, Qurap aims to create a society where individuals can enjoy their unique hairstyles while addressing hair damage. Their distinctive 'Shiny Coating Wrapping Formula' works to repair and protect hair from the inside out, leading to smoother, shinier results. Furthermore, the revival of The Powerpuff Girls has sparked nostalgia among women in their 20s and 30s, previously captivated by the show's quirky charm during their childhood.
The storied trio of Blossom, Bubbles, and Buttercup embody the essence of teamwork and individual strength, fighting against evil and showcasing their unique talents. This mirrors Qurap's mission of promoting self-expression and individuality. The products feature whimsical designs that resonate with the show's aesthetic, with thoughtful elements capturing the show’s spirit through the combination of fragrance, ingredients, and packaging.
Unique Features of the Products
- - The collection incorporates nourishing ingredients inspired by the characters:
Apple Ceramide to boost moisture in dry hair, enhancing overall health.
* Pomegranate Seed Oil to add shine while contributing to manageable hair.
- - The delightful 'Fruity Sugar & Pink Pepper' scent combines floral notes of violet and rose with a hint of spiciness, creating a vibrant and energizing aroma.
- - This exclusive packaging reflects a touch of sweetness with an integrated heart and aurora motif, encapsulating the powerful charm of The Powerpuff Girls, which expresses both cuteness and strength.
Shampoo and Conditioner Highlights
Each product in the collection is engineered with a Shiny Coating Formula that combines penetrating keratin and vitamin C derivatives to create a protective layer on the hair. This not only seals in moisture but also repairs damages from bleaching and coloring, ensuring salon-fresh results.
The second skin aspect of the product effectively fills gaps in damaged hair cuticles with a protective layer of lipids, akin to a second cuticle. This mechanism locks in moisture, restoring softness and smoothness with every use.
Hair Mask Innovations
The hair mask features the world’s first Bond Repair Capsules, which deeply nourish and restore severely damaged hair in just 30 seconds. Ingredients like dimaleinate efficiently penetrate through the hair’s structure, providing long-lasting moisture and coloration retention. The luxurious, syrupy texture allows the treatment to latch onto each strand effectively.
Sustainability Commitment
In alignment with modern sustainability practices, both the packaging materials and bottles utilize biomass PET, reflecting their commitment to environmental responsibility.
Product Overview:
- - Qurap Wrapping Moisture Hair Care Set [Powerpuff Girls] is priced at 3,080 yen (tax included).
- - Qurap Wrapping Serum Hair Mask [Powerpuff Girls] costs 1,760 yen (tax included; 180g).
Additionally, Qurap will be running a social media campaign with exclusive gifts for participants on X, amplifying the excitement surrounding this collaboration. Customers will have an opportunity to win various merchandise when purchasing these showcased products. The first wave of gifts runs from October 1 to October 15, 2025, while the second wave, featuring character-themed mirrors and combs, extends from November 4 to November 24, 2025.
Release and Distribution
The products will be released on October 1, 2025, on official online platforms like Rakuten, Amazon, and ZOZOTOWN, followed by retail availability in various convenience and drugstore locations throughout Japan starting November 1.
Qurap continues to embody the ethos of celebrating individualities while addressing hair damage, providing luxurious care that echoes the delightful essence of The Powerpuff Girls. Embrace your style, enjoy your unique expression, and revel in the fun—the perfect blend of beauty and personality awaits you with Qurap’s new collection!
Topics Consumer Products & Retail）
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