#United States #Franchise Growth #Salon Suites #Salt Lake City #IMAGE Studios

IMAGE Studios' Remarkable Growth in 2025

In an impressive display of growth, IMAGE Studios, a leading salon suite franchisor, has recorded substantial expansion in the first half of 2025. With insights into the booming global salon service market, which is projected to hit $264 billion by year-end, IMAGE is taking significant strides to capitalize on this momentum. As of July 2025, the brand proudly announces the opening of 16 new salon locations and the awarding of 17 new franchise agreements, marking a key milestone in its business operations.

Expanding Footprint

IMAGE Studios has successfully entered three new states: Minnesota, Arkansas, and Illinois. Further anticipated openings in Louisiana and Rhode Island are expected to further cement the brand's nationwide presence. This strategic expansion reflects not only a growth in numbers but a deepening commitment to providing upscale, modern salon suites for beauty professionals looking to establish their businesses in a supportive environment.

A standout moment of this growth narrative was the opening of the company's 100th location in Austin, Texas. Since then, the total number of IMAGE Studios locations has surged to 112, spanning across 25 states, with an impressive 200 more franchise units currently in development.

Multi-Unit Franchise Opportunities

The growth in franchise numbers isn't just about new faces; it's also about leveraging existing franchisee relationships to foster a robust multi-unit franchise model. As of now, IMAGE Studios welcomes four new multi-unit franchise owners, and projections suggest that one-third of all franchise agreements by the end of the year could be multi-unit deals. This indicates the brand's appeal not only as a salon suite provider but also as a lucrative investment opportunity for seasoned entrepreneurs.

Franchisee Support and Community

IMAGE Studios places high importance on the support of its franchisees. Recently, over 200 IMAGE Owners gathered at the annual retreat, where they engaged in networking, attended keynote speeches, and participated in discussions designed to refine their business models. "With each opening, we're building something bigger than a business – we are creating spaces where beauty professionals can thrive as entrepreneurs," says Jason Olsen, Founder and CEO of IMAGE Studios. This ethos underscores the company's approach to developing a nurturing environment for its franchisees, with resources aimed at enhancing their success.

The corporate team remains dedicated to ensuring that franchisees are equipped with every tool necessary for success, from real estate advice to marketing support, continually adapting to the changing landscapes of the beauty industry.

Future Initiatives

As the company aims to continue its upward trajectory, IMAGE Studios is set to implement targeted marketing strategies designed to enhance brand visibility across both local and national landscapes. Notable among these is the rollout of quarterly marketing initiatives that utilize AI chatbots. These innovations aim to streamline administrative processes, improve lead generation, and strengthen the brand's messaging across all communication channels.

Recognition for IMAGE Studios has come from external sources as well. The brand found its name on Entrepreneur Magazine's prestigious Franchise 500® List for 2025, reinforcing its status in the franchise landscape. Furthermore, its presence on the 2024 Inc. 5000 list highlights its rapid growth and success in the competitive business arena.

Conclusion

To sum up, IMAGE Studios is not just witnessing growth in the number of locations but is also evolving into a robust community that empowers beauty entrepreneurs across the United States. With continued investments in marketing, franchisee support, and innovative systems, the brand looks set to make an indelible mark in the salon industry. For those interested in learning more about opportunities with IMAGE Studios, please visit their websites: imagestudios360.com and imagestudiosfranchise.com.

About IMAGE Studios

Founded in 2009 and franchised since 2015, IMAGE Studios has positioned itself as a premier franchisor of upscale salon suites for beauty and wellness professionals. With over 112 locations across 25 states and a significant number of additional locations in development, the brand is committed to enabling professionals to fulfill their entrepreneurial dreams without the need for substantial upfront investments.