#Japan #Tokyo #LIQUID #majica #PPIH

Enhancing User Experience with LIQUID eKYC in majica App

In an exciting development for users of the electronic money application 'majica', the app has recently integrated the online verification service 'LIQUID eKYC'. This integration aims to streamline the process of balance charging (bank charging) for users, making transactions quicker and more efficient at various retail locations such as Don Quijote and mega Don Quijote.

Since its inception in March 2014, majica has gained significant traction, amassing approximately 16 million users across its supported stores, which include a range of PPIH group's retailers like Apita and Piago. With the implementation of the LIQUID eKYC service, customers can engage in online verification by either taking pictures of their identification documents or utilizing the IC chip reading feature. This process is further complemented by a selfie verification step, allowing users to confirm their identities swiftly—often within five minutes.

The LIQUID eKYC service is distinguished by its high-quality image processing capabilities, which ensures that submitted identification documents meet a certain standard. The technology employed checks for potential image quality issues in real-time, notifying users if their submissions are blurry or inadequately lit—this proactive system aims to enhance the overall user experience, preventing drop-offs during sensitive verification processes. This feature is essential, as it empowers users to correct issues immediately, ensuring a smoother validation process.

In addition to improving bank account charging procedures, there are plans to extend the LIQUID eKYC service to include other charging methods, such as credit card transactions. With the rise in international travel, this change will significantly benefit foreign travelers, offering them an easier way to utilize the majica app during their visits.

Apart from the convenience factor, majica also rewards its users with points for every transaction made using majica money, which can be redeemed for future purchases—1 point is equal to 1 yen. The adaptability and growth of the majica application indicate a promising future for its user base as it continues to roll out new features and services aimed at enhancing shopping experiences.

Overview of LIQUID eKYC Service

Developed by Liquid Technologies, LIQUID eKYC has established itself as a leader in the eKYC market, acquiring a notable 5 consecutive years of market share dominance according to ITR. The service allows individuals to verify their identities online for various essential activities such as contract signing and account registration. By employing advanced technologies, including AI, biometric authentication, and optical character recognition (OCR), LIQUID eKYC has maintained a low dropout rate during the verification process, contributing to over 60 million completed verifications.

The model behind LIQUID eKYC not only caters to standard identification but also supports needs like age verification for discounts, showcasing the service's flexibility. With a focus on seamless user experience, it is expected that this service will enhance the interaction of various users with the majica application.

About Companies Involved

PPIH (Pan Pacific International Holdings)

Headquartered in Shibuya, Tokyo, PPIH has been operating since September 1980 and is known for its extensive retail ventures. The group has significantly invested in enhancing the digital experiences of its customers, aligning with modern payment trends.

Liquid Technologies

Established in December 2018 and located in Tokyo, Liquid has been pivotal in providing cutting-edge online identity verification solutions, including the LIQUID eKYC service.

ELEMENTS Group

Founded in December 2013 and listed in the Tokyo Growth Market, ELEMENTS Group, located in Nihonbashi, Tokyo, plays a crucial role in advancing digital service offerings in Japan.

As the digital landscape continues to evolve, services like majica and LIQUID eKYC are quintessential for fostering user trust and satisfaction in an increasingly tech-centric world.