Frank's RedHot® Partners with Paris Hilton to Spice Up Game Day Snacks and Launch Sweepstakes

Frank's RedHot® and Paris Hilton Join Forces for Big Game Excitement

In an exciting partnership, Frank's RedHot®, recognized as the globe's top hot sauce, has teamed up with iconic media personality Paris Hilton ahead of the much-anticipated Big Game 59. This unique collaboration aims to enhance the game day experience by inviting fans to get creative with their favorite foods, all while showcasing the vibrant personality of Hilton who is known for her engaging presence in pop culture.

A Taste of Glamour with Frank’s RedHot

The collaboration between Frank's RedHot and Hilton is all about bringing irresistible flavors to the forefront. Celebrating the thrill of game day, Paris Hilton, who understands the essence of entertainment, is infusing her signature style into the promotion. According to Tabata Gomez, Chief Marketing Officer at McCormick Company, Inc., fans will love the fusion of Hilton's flair with Frank's time-tested recipe of bold flavor. As Hilton states, the collaboration encourages everyone to elevate their game day flavors and delve into uniquely spicy food pairings.

But this isn't just another marketing stunt; it comes with exciting opportunities for fans. Starting February 3, participants can join in on the fun by sharing how they incorporate Frank's RedHot into their game day spreads. The best contributions have the chance to win a plethora of prizes, including a special cash bounty that can buy Frank's RedHot for a lifetime.

How to Participate in the Fun

From February 3 to February 9, fans are encouraged to showcase their culinary masterpieces using Frank's RedHot by submitting photos or short videos on social media. Participants are asked to tag @FranksRedHot and use the hashtag #FranksSweepstakes. Out of all submissions, 59 lucky winners will gain a $1,000 cash prize, while five additional winners will receive custom, crystal-bedazzled bottles designed by Hilton herself, offering a unique keepsake from this spicy promotion.

The stakes are high this game day, as exhilarated fans gear up to show how they 'heat up' traditional snacks. Hilton, an experienced chef from her reality cooking show, promises to share inventive recipes that radiate excitement and tantalize taste buds, like her beloved Buffalo Chicken Dip and Wings.

The Undisputed Champion of Game Day Snacks

According to recent research, Buffalo Chicken Dip stands tall as the favorite Super Bowl snack, ranking supreme in popularity across 29 states. Coupled with the National Chicken Council’s projection of 1.47 billion chicken wings consumed this game day, it’s evident that Frank's RedHot will play a major role in feeding football fans nationwide.

This collaboration is more than just about food; it is a celebration of community and shared experiences. Hilton emphasizes her role as the host, bringing her vibrant energy and style to ensure that every game day spread shines. As she humorously puts it, "The real MVP is the host… now that's RedHot."

Where to Find More about the Collaboration

For those interested in keeping up with the spicy latest from Frank's RedHot and Paris Hilton, visit FranksRedHot.com or follow @FranksRedHot and @ParisHilton on social media. Experience the fusion of culinary creativity and pop culture making waves this Big Game season.

Frank's history dates back to 1920, cementing its status as a staple in flavor enhancement, used as the secret ingredient in the original Buffalo wings over 60 years ago. With a range of products aimed at bringing flavor to the forefront, including their Original sauce and a variety of wing sauces, Frank's offers something for everyone this game season. Let's make this Big Game one for the books, and may the best dip win!