Tuya Smart Unveils Upgraded European Headquarters, Accelerating Regional Expansion

Tuya Smart Unveils European Headquarters in Düsseldorf

On December 5, 2024, Tuya Smart, a global cloud platform provider, celebrated the official expansion and launch of its European headquarters in Düsseldorf, Germany. This significant milestone marks Tuya's dedicated strategy in the European market, emphasizing its commitment to strengthening brand presence and expanding its operations in Europe's evolving smart technology landscape.

Since establishing its headquarters in Düsseldorf in 2019, Tuya has focused intensively on the European market, building a fully localized team. The company's strategy includes leveraging its forward-looking market insights and technological expertise to collaborate with leading European brands such as Schneider, Philips, Hama, Denver, and Calex. Together, they are integrating smart products across various online and offline channels, aiming to create an innovative smart lifestyle for European consumers.

With the booming European smart market witnessing rapid growth and increasing demand for localized smart solutions, Tuya's expanded headquarters will better cater to the evolving needs of its customers by offering more tailored services across the region.

The inauguration event featured speeches by key figures in the region. Astrid Becker, General Manager for Asia and Australia at NRW Global Business, welcomed Tuya's increased presence in North Rhine-Westphalia (NRW) and Düsseldorf. She highlighted the significant business opportunities for smart solutions in local communities and the potential for collaboration and innovation in the area.

Additionally, Annette Klerks, acting head of the Düsseldorf Economic Development Agency, expressed her enthusiasm for Tuya's expansion, noting how Düsseldorf actively promotes corporate innovations and collaborations. She underscored that optimizing energy usage is a critical technology for achieving climate protection and neutrality goals.