#Dubai #UAE #Gift #Network International #Loyalife

Partnership Announcement

Gift and Network International have officially announced a strategic partnership aimed at transforming loyalty solutions for financial institutions across the Middle East and Africa (MEA). This collaboration leverages Gift's advanced AI-powered SaaS platform, known as Loyalife, which specializes in comprehensive loyalty, rewards, and engagement solutions.

The Loyalife platform provides businesses with an extensive suite of features enabling the creation, management, and scaling of omnichannel loyalty programs. With access to over 10 million reward options across more than 175 countries, businesses can customize earn and redemption rules to suit diverse customer needs while benefiting from real-time analytics.

Why This Partnership Matters

The integration of Gift's Loyalife with Network International's existing value-added services portfolio offers significant advantages to financial institutions. By enabling banks and financial service providers to enhance customer retention and engagement, this partnership aims to tackle the competitive landscape within the financial sector. According to Sumit Khandelwal, CEO of Gift, this partnership is an exciting opportunity: "We are thrilled to partner with Network International to bring our proven loyalty infrastructure to their extensive network of clients. Together, we're empowering banks to transform their customer experience."

Network International is recognized as the leading fintech company in the MEA region, serving a diverse ecosystem of clients including banks, fintechs, and government entities. Their rigorous market expertise will be essential in facilitating widespread adoption of the Loyalife platform.

Key Features of the Loyalife Platform

1. Gamification: Create engaging loyalty programs by incorporating missions, streaks, badges, and leaderboards, fostering an environment of fun and participation.
2. Member Management: Use Customer Data Platform (CDP) capabilities to unify profiles with identity resolution, making it easier to create personalized experiences for users.
3. Customizable Reward Systems: Businesses can tailor their programs to meet diverse customer behaviors, ensuring maximum effectiveness.
4. API-First Architecture: Loyalife's design ensures seamless integration with existing systems, facilitating a smooth transition for businesses looking to adopt the platform.
5. Multi-Currency and Multi-Language Support: Aiding global enterprises, Loyalife is equipped to handle transactions in various currencies and languages, making it a versatile choice for international operations.

The Future Ahead

Both companies are poised to benefit immensely from this collaboration. As reiterated by Ronen Spivak, Group Head of Value-Added Services for Network International, this partnership strengthens their mission of supporting business growth by simplifying payment processes.

The amalgamation of Gift's innovative technology and Network's vast customer network positions both companies at the forefront of the rapidly evolving financial services landscape in MEA.

As Gift continues to push boundaries in loyalty technology, this partnership with Network International is expected to pave the way for more organizations to leverage cutting-edge solutions in customer engagement, ultimately driving increased customer loyalty and satisfaction across the globe.

About Gift and Network International

Gift serves over 5,000 organizations worldwide, including major brands like Nestlé and Adobe, with an emphasis on transforming transactional interactions into long-term relationships. Meanwhile, Network International is committed to empowering its partners through innovative technology and services, aiming to enhance financial transactions across the region and revolutionize the way payments and commerce are conducted.

For more insights, please visit the respective websites of Gift and Network International to learn about the Loyalife platform and its extensive capabilities.