#Japan #Tokyo #Natori #Justpack Cheetara #Sumo Association

A Taste of Tradition: Justpack Cheetara Sampling at Ryogoku Kokugikan

On September 26th, a noteworthy event was held at the iconic Ryogoku Kokugikan during the Sumo Tokyo Basho (September tournament). Natori Co., Ltd., headquartered in Kitaku, Tokyo, organized a special sampling of their popular product, Justpack Cheetara, distributing it for free to 7,000 enthusiastic visitors. This initiative was not only about promoting a snack but also about enhancing the connections between Sumo culture and Natori’s offerings.

Purpose of the Sampling

The goal of this sampling was to introduce attendees to the unique qualities of Justpack Cheetara while reinforcing Natori's long-standing relationship with the world of Sumo. Attendees were greeted by Natori's employees, who handed out Justpack Cheetara along with informative leaflets detailing the product’s benefits and history.

Feedback from Attendees

The response from the audience was overwhelmingly positive. Here are a few comments collected from visitors:

• - Women in Their 40s: “I love Cheetara! It’s the perfect snack when I want something to nibble on; it’s packed with protein and is ideal for watching Sumo.”
• - Men in Their 70s: “The combination of cheese and cod surimi is outstanding. It pairs beautifully with drinks, and it’s delightful for both adults and kids. Truly a two-for-one deal!”

These remarks highlight the convenience and enjoyment that Justpack Cheetara brings, making it a perfect companion for Sumo viewing.

Natori’s Partnership with Sumo

Natori Co., Ltd. has been an Official Top Partner and Yobidashi Partner with the Japan Sumo Association. This partnership showcases their commitment to supporting Sumo wrestlers and the association itself, celebrating the rich cultural heritage of Japan.

A Journey into Sumo

Natori’s roots in Sumo date back to the 1950s when the first president, Mikio Natori, frequenting Tsukiji for seafood purchases, became engaged with Sumo after being invited by industry peers. From there, he was introduced to the popular Yokozuna, Futabayama, and later took on significant roles within the Sumo community, such as being the chairman of the Tokyo Support Association for Wakabayama, an active Sumo wrestler of that time.

Offering Yobidashi Attire

After World War II, the Sumo community faced difficult times, particularly with shortages affecting Yobidashi, the Sumo referees and ushers. Recognizing their plight, Natori began providing traditional attire for Yobidashi, which was gratefully accepted. In appreciation, the Yobidashi wore kimonos dyed with the Natori name emblazoned on their backs. Today, Natori continues to supply these garments, featuring a characteristic fan pattern woven into the fabric, with white for spring and summer and navy for autumn and winter.

This partnership not only elevates Natori’s presence within the Sumo world but also enables a special connection for all who appreciate the sport, including fans of all ages. The generous sampling of Justpack Cheetara is a testament to Natori's dedication to enriching the Sumo experience for everyone involved.

Overall, this sampling event at Ryogoku Kokugikan was more than just a promotion; it symbolized a deep-rooted connection between a beloved snack and a cherished cultural practice. As Natori continues to support and celebrate Sumo, fans can look forward to enjoying Cheetara as part of their viewing experience.