#Japan #Tokyo #Fraud Prevention #YTGATE #Payment Optimization

YTGATE Exceeds 100 Clients in E-Commerce Payment Support

YTGATE, headquartered in Chuo City, Tokyo, has achieved a significant milestone by surpassing 100 companies supported in improving payment authorization rates and fraud prevention for e-commerce businesses, just three years after its establishment. This achievement highlights the company’s proactive approach to addressing critical challenges in the e-commerce payment landscape.

What is Payment Authorization Rate?

The payment authorization rate refers to the percentage of attempted credit card transactions that are successfully approved and completed. For instance, if an online store sees a total of 100 attempted card payments, and 85 of them are approved, the authorization rate stands at 85%.

In recent years, the rise in fraudulent activities has prompted a tightening of authentication measures and chargeback management. Consequently, credit card companies have shifted towards more rigorous transaction reviews to mitigate risks, which has led to legitimate transactions being declined more frequently due to perceived risks.

Moreover, the authorization rate can greatly vary depending on the industry, product pricing, and the different criteria set by credit card companies. As a result, merely looking at the overall average authorization rate does not effectively identify actionable improvement strategies.

Background of Surpassing 100 Supported Companies

As the e-commerce market continues to expand, concerns over unauthorized credit card usage and the enhancement of 3D Secure protocols have surfaced. A growing number of e-commerce businesses face the issue of legitimate transactions being declined, leading to cart abandonment and lost sales opportunities.

Despite the significant impact that a declining payment authorization rate can have on revenue, many businesses still struggle to visualize the underlying causes and implement sufficient countermeasures. YTGATE combines visualization and analysis of payment data with operational support for fraud prevention and authentication management, thereby enabling e-commerce firms to balance their revenue generation with enhanced security.

Overview of YTGATE's Services

YTGATE's mission is clear: “Optimize payments and connect the world.” The company leverages technology and consultancy to tackle a variety of challenges related to payment processes. They offer comprehensive support that spans strategic design to implementation, addressing the complex, multilayered issues surrounding payment systems.

Consulting Services in Payment Sector

YTGATE provides specialized consulting aimed at identifying and implementing optimal payment solutions for both domestic and international businesses. Their track record includes a wide range of sectors, catering to e-commerce, D2C businesses, and global brands with significant success.

Payment Authorization Rate Improvement Support

Online businesses often face substantial revenue loss when credit card approvals fail. YTGATE quantitatively visualizes and analyzes authorization rates and proposes tailored improvement strategies for each enterprise.

Key Offerings:

• - Analysis of factors contributing to declining authorization rates, such as card types, issuing banks, and transaction timing, to visualize the reasons behind failed payments.
• - Collaboration with card issuers to optimize rules and reduce unnecessary blocks.
• - Support for integrating 3D Secure and fraud detection measures without compromising user experience.
• - Continuous improvement monitoring and ongoing tuning support.

YTGuard (SaaS) Service

YTGuard is a SaaS product that enables companies to optimize payments simply by adding a tag to their website. This solution is highly regarded for its flexibility and rapid implementation, making it suitable for businesses of all sizes, including startups with limited development resources.

Main Features:

• - Real-time monitoring and alert notifications for payment authorization rates.
• - Advanced fraud transaction detection through integration with major fraud detection solutions based on historical trend analysis.
• - Strategies to recover cart abandonment by engaging users who leave before completing their purchases.
• - Visualization and reporting capabilities via a comprehensive dashboard.

Conclusion

As YTGATE continues to grow and support more companies, it is committed to improving payment authorization rates and providing essential tools to combat fraud. With an unwavering focus on optimizing payment processes, enhancing security, and visualizing data, YTGATE stands out as a leading expert in the payment space.

For inquiries regarding services or media coverage, please contact:
Website Contact
PR Contact: Uemura, YTGATE
Email: [email protected]

Company Overview

• - Name: YTGATE
• - Website: YTGATE
• - CEO: Yutaro Takahashi
• - Location: 5F Grandir Ginza East, 1-8-2 Shintomi, Chuo City, Tokyo
• - Established: October 2, 2023
• - Business Activities: Consulting services in payment optimization, support for improving payment authorization rate, and SaaS for payment optimization.

YTGATE's mission to optimize payments and connect the world underlines its commitment to enhancing payment infrastructures and facilitating smooth international business operations.