Moët & Chandon Unveils Exclusive Bottle with Pharrell Williams
In a dazzling celebration of summer, Moët & Chandon hosted the launch event for its exclusive limited-edition design bottle, the
Ice Imperial Pharrell Williams, on June 17, 2026, at
Janu Tokyo in Azabudai, Tokyo. This enchanting event aimed to encapsulate the carefree spirit of
Saint-Tropez, allowing guests to experience the innovative style of champagne served with ice, echoing the Maison's philosophy that
"LIFE IS BETTER WHEN SHARED."
The venue, an elegant garden terrace surrounded by refreshing summer air, showcased the vibrant atmosphere of classic French chic. Attendees were greeted with kiosks reminiscent of charming French street corners and bars featuring the uniquely designed Ice Imperial, inviting them to partake in a leisurely summer experience with oversized glasses filled with champagne. This event brought to life the joyous and light-hearted themes central to Moët & Chandon's celebration of summer, emphasizing the light and refreshing experience the Ice Imperial bottle promises when enjoyed in good company.
The event was graced by the presence of Tomohisa Yamashita, a member of Moët & Chandon’s Friends of the House since 2023, who toasted with guests and embodied the spirit of the Maison's message. Along with him attended notable personalities such as Natsuna, Maggie, Ayaka Kunikida, Hayate Ichinose, and Alan Takahashi, all partaking in the excitement of the innovative champagne style ideal for summer enjoyment.
Pharrell Williams himself expressed his thoughts on the collaboration, emphasizing the importance of simplicity in both design and messaging. He stated,
“I always return to simplicity, leaving only the essence. What matters is summer, community, and enjoying in one's own way. It’s all about the experience.”
During the event, guests were treated to refreshing ice pops based on lime and coconut water that enhanced the tropical allure of the Ice Imperial. Such playful interpretations of champagne brought a light-hearted summer vibe to the gathering. Following this delightful treat, three varieties of finger foods were served, crafted by Janu Tokyo, including a savory adaptation of La Tropezienne, a cheese and truffle croque-monsieur, and blinis topped with caviar. Each dish harmoniously complemented the elegant flavors of Moët Imperial, leaving a refined taste during the summer celebration.
Guests Share Their Experiences
Tomohisa Yamashita
“It’s an honor to be invited to such a splendid event. The collaboration bottle features a white design that truly reflects summer vibes. I think it’s a stylish representation that captures Pharrell’s essence. The Ice Imperial is best enjoyed in summer, and the experience of its changing flavor over time is captivating. I hope to enjoy it by the beach sometime. The Maison’s spirit of ‘Life is Better When Shared’ is truly inspiring.”
Natsuna
“I’m very happy to attend this wonderful event. My usual daily life revolves around childcare, so having conversations and touching new ideas during such events is incredibly stimulating. It reminded me of the importance of carving out time for myself. The design of the collaboration bottle, with its white tones characteristic of Pharrell, feels refreshing and very summer-like. I’d love to enjoy the Ice Imperial with close friends, leaving the kids with my husband.”
Hayate Ichinose
“I had a wonderful time enjoying Moët & Chandon at this vibrant and festive party. The combination of off-white and gold in the limited bottle design is classy yet refreshing. I love summer sun and would enjoy the Ice Imperial with friends at a beach barbecue. It’s a luxury that’s casual enough to savor during these months, and the evolving taste as the ice melts is fascinating.”
Maggie
“From the moment I entered, I felt a surge of energy in this special space. Sipping champagne on the terrace was extraordinary, and the elegant limited bottle enhances the atmosphere with its beautiful design. Enjoying Ice Imperial with ice allows for taste shifts until the last sip, evoking happiness with each drink. It’s perfect for cruising or enjoying a sunset on the terrace, making it an essential summer treat.”
Ayaka Kunikida
“Pharrell’s limited design express simplicity that elevates the essence beautifully. The bottle’s design is elegant, yet it draws attention to the qualities of Moët & Chandon itself. Savoring champagne over ice, or ‘Piscine’, feels liberating and embodies the French way of enjoying life more easily. It’s a reflection of the French chic I adore, urging all to embrace their confidence and enjoy life.”
Alan Takahashi
“I was thrilled by the fusion of historic Moët & Chandon with Pharrell’s fresh worldview showcased in this design. The event truly captured the beauty of early summer, offering a luxurious experience. Ice Imperial transforming with tropical fruit notes as the ice melts is intriguing, providing a new perspective on enjoyment. I encourage my friends to embrace this casual drinking style, as those joyous moments shared with loved ones are invaluable.”
Event Highlights
The event emphasized the vibrant and tropical essence of the Ice Imperial while showcasing a collection of experiences designed to be shared. The launch of
Moët & Chandon Ice Imperial Pharrell Williams aims to inspire people to celebrate summer together, creating unforgettable memories around refreshingly delightful champagne.
Product Details
- - Product Name: Moët & Chandon Ice Imperial Pharrell Williams
- - Release Date: Available from June 1, 2026
- - Content: Moët & Chandon Ice Imperial (bottle only)
- - Retail Price: 10,900 yen (excl. tax)
- - Volume: 750ml
- - Alcohol Content: 12.5%
- - Where to Buy: Available at department stores nationwide
Moët & Chandon has been delighting people since 1743, serving at celebrations and unforgettable moments worldwide. The Maison remains committed to sustainability and exquisite champagne crafted meticulously over generations, serving as a timeless companion to joyous occasions.