Relatable Names Will Ochoa Director of International Sales to Propel Global Expansion Strategy
Relatable, a modern entertainment and consumer products company renowned for transforming social media trends into captivating products, has made a significant announcement with the appointment of Will Ochoa as the Director of International Sales. This strategic move comes as the company amplifies its global outreach and aims to establish a stronger foothold in key markets around the world.
As Director of International Sales, Will Ochoa is set to lead vital initiatives that will support Relatable's ambitious global expansion strategy. His primary focus will involve exploring new markets and forging powerful partnerships that make Relatable's popular, trendy products accessible to diverse audiences globally.
"The growth of Relatable has been nothing short of phenomenal. What began as a viral game has evolved into a global powerhouse across multiple categories," stated Ochoa. He expressed his enthusiasm for steering the expansion into new regions and retail channels, emphasizing the importance of building strategic collaborations, strengthening relationships with distributors and retailers, and capitalizing on emerging business opportunities as the company continues its international journey.
Ochoa brings a wealth of experience from the international toy, licensing, and entertainment industries to his new role. His impressive resume includes a stint as the Commercial Director at Toikido and General Manager at Zuru Toys, where he successfully oversaw business operations in Europe. His expertise in global distribution and retail has enabled him to establish meaningful relationships that foster sales growth across various markets.
"Will possesses a deep understanding of the international landscape and brings a remarkable blend of experience and entrepreneurial energy to this role," said Ben Kaplan, co-founder and partner at Relatable. "He is a fantastic addition to our team as we gear up for our next phase of global growth."
In his new capacity, Ochoa will concentrate on ramping up Relatable's presence in prioritized global markets, formulating go-to-market strategies, and collaborating closely with regional teams and partners to facilitate international product deployments.
For more information about Relatable's innovative product offerings, visit www.relatable.com.
Relatable, formerly known as What Do You Meme?, is a creative think tank composed of talented creators and artists who design fun, engaging, and relevant games, toys, plushies, and wellness products for all ages. Founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele, the company initially derived its name from its flagship game, What Do You Meme?, and rebranded in 2023 to reflect the diversity of its offerings. Some of their well-known products include Emotional Support Pals, Buzzed, Let's Get Deep, Incoherent, Tower Stack, Hunt A Killer, and the viral Happy Helpers Menstruation Crustacean heating pads.
With over 30% market share, Relatable stands as the leader in the adult board game category and continues to see remarkable growth. What Do You Meme? remains a global bestseller, with products available at major retailers including Walmart, Target, Amazon, and online at relatable.com. For updates and insights, follow them on Instagram and TikTok.
As Director of International Sales, Will Ochoa is set to lead vital initiatives that will support Relatable's ambitious global expansion strategy. His primary focus will involve exploring new markets and forging powerful partnerships that make Relatable's popular, trendy products accessible to diverse audiences globally.
"The growth of Relatable has been nothing short of phenomenal. What began as a viral game has evolved into a global powerhouse across multiple categories," stated Ochoa. He expressed his enthusiasm for steering the expansion into new regions and retail channels, emphasizing the importance of building strategic collaborations, strengthening relationships with distributors and retailers, and capitalizing on emerging business opportunities as the company continues its international journey.
Ochoa brings a wealth of experience from the international toy, licensing, and entertainment industries to his new role. His impressive resume includes a stint as the Commercial Director at Toikido and General Manager at Zuru Toys, where he successfully oversaw business operations in Europe. His expertise in global distribution and retail has enabled him to establish meaningful relationships that foster sales growth across various markets.
"Will possesses a deep understanding of the international landscape and brings a remarkable blend of experience and entrepreneurial energy to this role," said Ben Kaplan, co-founder and partner at Relatable. "He is a fantastic addition to our team as we gear up for our next phase of global growth."
In his new capacity, Ochoa will concentrate on ramping up Relatable's presence in prioritized global markets, formulating go-to-market strategies, and collaborating closely with regional teams and partners to facilitate international product deployments.
For more information about Relatable's innovative product offerings, visit www.relatable.com.
About Relatable
Relatable, formerly known as What Do You Meme?, is a creative think tank composed of talented creators and artists who design fun, engaging, and relevant games, toys, plushies, and wellness products for all ages. Founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele, the company initially derived its name from its flagship game, What Do You Meme?, and rebranded in 2023 to reflect the diversity of its offerings. Some of their well-known products include Emotional Support Pals, Buzzed, Let's Get Deep, Incoherent, Tower Stack, Hunt A Killer, and the viral Happy Helpers Menstruation Crustacean heating pads.
With over 30% market share, Relatable stands as the leader in the adult board game category and continues to see remarkable growth. What Do You Meme? remains a global bestseller, with products available at major retailers including Walmart, Target, Amazon, and online at relatable.com. For updates and insights, follow them on Instagram and TikTok.
Topics Entertainment & Media）
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