Samsung Ranks First in Corporate Brand Value in Asia for Two Consecutive Years

Samsung's Continued Dominance in Asia's Brand Value Rankings

Samsung Electronics, headquartered in South Korea, has made headlines by securing the top spot in the "Global Brand Survey" for the second consecutive year. This recognition comes from a report released by Nikkei Research on October 14, 2025. Notably, Samsung achieved an impressive brand value score of 4,719, reaffirming its dominant position across various Asian markets.

Understanding the Global Brand Survey

The Global Brand Survey conducted by Nikkei Research evaluates the brand value of companies in Japan and internationally. In this iteration, more than 70,000 consumers from eleven countries and regions participated, including Japan. The survey assesses 200 brands, measuring two crucial aspects: brand power (awareness and recognition) and brand contribution analysis (influence on purchasing decisions). These factors were then quantified to derive brand value scores.

The survey landscape primarily focuses on eight major countries in Asia, where Japanese companies have extensive overseas operations. These countries include China, Taiwan, Thailand, India, Vietnam, Indonesia, Malaysia, and the Philippines. Samsung notably ranked first in Vietnam, Thailand, India, Indonesia, and Malaysia, showcasing growth in brand value across these markets compared to the previous survey.

The Importance of Brand Value

Brand value is not just a number; it reflects the strength of a company’s market presence and consumer perception. Samsung’s high score indicates not only its recognition but also its ability to influence consumer choices effectively. The brand’s reputation for innovation, quality, and reliability continues to resonate with customers, driving its success in a highly competitive marketplace.

Future Outlook

As competition in the tech industry intensifies, Samsung's ability to maintain its brand value will be critical for its future success. The company plans to invest further in marketing, product development, and sustainability initiatives to enhance consumer trust and loyalty. The upcoming years will be crucial as consumer preferences evolve, and the company must adapt to maintain its leadership position.

In conclusion, Samsung’s recognition as the leading brand in Asia underscores its commitment to excellence and innovation. The insights provided by the Global Brand Survey not only serve as a benchmark for the industry but also highlight the company's ongoing efforts to strengthen its brand presence across the globe. As Samsung continues to focus on connecting with consumers and providing high-quality products, its future in the global marketplace looks promising.

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Note: "Samsung Galaxy" is a trademark or registered trademark of Samsung Electronics Co., Ltd. Other company names, product names, and service names mentioned are trademarks or registered trademarks of their respective companies.