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Gallica and SEAM: Pioneering a New Beauty Experience

On October 3rd, 2025, the beauty landscape in Harajuku will see a transformative shift as the popular salon Gallica relocates to a brand new venue in the Aoyama area. This new establishment, a collaboration with SEAM—a front-shop salon brand owned by hanico—aims to create a unique environment where customers can both purchase beauty products and receive salon services.

A Revolutionary Concept

The newly constructed three-story building features a beauty shop at the front and a traditional salon on the third floor, merging the concepts of retail and salon services into a seamless experience. In a world where time is of the essence, the new setup promises to deliver beauty solutions to busy adults efficiently. This opening marks SEAM's second franchise location following the first one in Utsunomiya, signaling rapid expansion in the greater Tokyo area.

Key Features of the New Store

1. Combined Layout: Customers can comfortably transition from shopping for products to receiving professional salon services—all within one space. This innovative layout not only encourages purchases influenced by the expertise of professional stylists but also streamlines the customer journey significantly.
2. Diverse Product Offerings: With an impressive lineup of salon-exclusive brands like Aujua, Kerastase, SHISEIDO, BYKARTE, and TOKIO, the store ensures that all products are vetted and suited for the professional care customers receive.
3. Integrated Online Experience: The establishment also connects to a membership-based e-commerce platform that allows customers to access recommendations and stock availability even after their visit. This system promotes hassle-free continuous care, ensuring customers never miss out on their desired products.
4. Community Engagement: The shop does not only focus on selling but will actively engage with the local community through pop-up events and specialized promotions tailored to the demographics of Aoyama and Harajuku.
5. Franchise Opportunities: The unique model of combining retail and salon operations creates an attractive business opportunity for franchise partners across various types of locations, enabling shared profit models and operational support.

The Philosophy Behind the Concept

One of the driving forces behind this collaboration is the belief that beauty salons should also take on the role of retail spaces. In the words of Takumi Sueno, the CEO of hanico, this establishment aims to redefine the consumer purchase experience in beauty, fostering a direct relationship between service and product purchases. This initiative seeks to rectify the belief that salon services are separate from product sales by creating a unified ecosystem where both aspects benefit from each other.

As Asuka Nakamura, CEO of Gallica, puts it, "We have always focused on improving the salon experience for both customers and employed professionals alike. The integration with SEAM represents a substantial step toward making this vision a reality, providing more rewarding jobs for stylists and enhanced satisfaction for customers."

Visit the New Location

The new Gallica and SEAM store will be located in the heart of Tokyo at 3-15-15 Minami Aoyama, Minato City.

Opening Details:

• - Opening Date: October 3, 2025
• - Operating Hours: 10:00 AM - 8:00 PM
• - Salon Space: Featuring 5 stylist stations
• - Shop Size: Approximately 25 tsubo

This new establishment embodies a vision for the future of beauty, where skilled professionals collaborate closely with quality product offerings to take beauty experiences to unprecedented heights. Join the journey toward elevating the standards of beauty and salon culture—this innovative space is ready to welcome you soon!

"A beauty store that feels like an extension of the city, where guidance and shopping come together seamlessly," stated Sueno, emphasizing the aim to create lasting relationships with customers through quality and shared community values.

The beauty industry is set to change forever with the grand opening of Gallica and SEAM, as they pave the way for a new standard in experiencing beauty.