Wargo Opens New Kanzashi Boutique in Kamakura’s Komachi Street

Wargo Launches New Kanzashi Store in Kamakura

Wargo, a prominent brand recognized for its dedication to showcasing Japanese culture, has officially opened a new Kanzashi store on Kamakura's renowned Komachi Street as of May 17, 2023. Under the vision of bringing Japanese culture to the world, Wargo has been expanding its unique range of traditional Japanese accessories across various regions, including notable cities such as Kyoto and Kanazawa. This latest addition not only celebrates Japan's rich heritage but aims to introduce the charm of traditional crafts to both domestic and international visitors.

A Cultural Hub: Komachi Street

Kamakura, a historical town known for its cultural significance and stunning landscapes, attracts millions of tourists each year. The Komachi Street, stretching approximately 360 meters from Kamakura Station to Tsurugaoka Hachiman Shrine, is a bustling hub filled with an array of food vendors, gift shops, and cafes that beautifully marry the old and the new. Especially during weekends and holidays, this street becomes a vibrant melting pot of both local and international visitors seeking traditional goods and unique experiences. The new Kanzashi boutique is poised to become a beacon of 'Japanese charm', inviting guests to explore and appreciate these exquisite accessories.

A Unique Shopping Experience

The interior of the Kanzashi store is designed to evoke a sense of tranquility. With warm wooden accents and soft lighting, it offers a welcoming atmosphere where customers can comfortably browse and interact with the products. The store is strategically located, making it an easy stop for tourists on their journey through Kamakura, and it invites everyone to discover a special memento or perhaps a unique piece of Japanese art that reflects their journey.

Offering a wide selection of stunning Kanzashi hairpins, the store aims to provide products that anyone can enjoy — whether as a souvenir from their Trip to Kamakura, a delightful gift, or a beautiful addition to daily fashion. Wargo is committed to delivering exceptional customer service, ensuring that each visitor feels valued and appreciated while experiencing the beauty of Japanese craftsmanship.

Store Information

- Store Name: Kanzashi Ya Wargo, Kamakura Komachi
- Address: 2-7-25 Komachi, Kamakura, Kanagawa Prefecture, 248-0006
- Opening Hours: 10:00 AM - 6:00 PM
- Closed: None specified, but hours may vary based on operational circumstances

About Kanzashi Ya Wargo

Kanzashi Ya Wargo proudly stands as Japan's leading handmade Kanzashi retailer, where traditional craftsmanship meets contemporary design. By overseeing all processes from planning and design to production and sales, Wargo practices a unique direct sales model that emphasizes quality and authenticity.

For more information, visit:

About Wago Corporation

Established in February 2003, Wago Corporation operates under the mission of introducing traditional Japanese culture to a global audience while addressing challenges in heritage preservation and cultural exchange. Through a diverse range of original brands such as Hokusai Graphic, Kanzashi Ya Wargo, and others, Wago aims to contribute to the promotion of Japanese lifestyle and crafts. With 147 employees as of December 2024 and public trading under the TSE growth market (Code: 9271), Wago continues to innovate while fostering respect for heritage and culture.

For a deeper dive into Wago's vision and endeavors, visit their Corporate Site or explore their brand information via Hokusai Graphic