THE ROAST BEEF Launches Sliced Roast Beef After Six Years of Development

In a significant milestone, THE ROAST BEEF, a D2C roast beef brand owned by Dekunobase Co., Ltd., has finally launched its long-awaited sliced roast beef. This product marks the brand’s first venture into sliced offerings, a request that customers have been making since its inception in 2020.

The decision to hold off on launching sliced roast beef for six years was primarily rooted in a commitment to quality. The brand has consistently received requests for pre-sliced roast beef; however, the team was adamant that the product must meet their high standards of quality before hitting the shelves. Slicing roast beef often results in moisture loss, discoloration, and changes in texture—factors that could compromise the overall taste that THE ROAST BEEF strives to deliver.

Commitment to Quality

Their brand mantra, "The most exciting roast beef in the world," reflects their commitment to upholding the highest standards, and compromising quality was never an option. As a result, the brand devoted years to improving its manufacturing and processing techniques, ensuring that they could deliver a product that meets their stringent benchmarks.

The result is the debut of THE ROAST BEEF’s sliced roast beef, a product that not only caters to convenience but also enhances the experience of shared meals.

A New Category: Roast Beef for Gatherings

This launch introduces a new product category aimed at creating memorable home dining experiences. The concept surrounding the sliced roast beef revolves around fostering togetherness rather than just convenience. The idea is to inspire conversations and moments like:

- “Let’s gather soon.”
- “Let’s eat together.”
- “Come over, I have something special!”

Sliced roast beef is not just about simplifying meal prep but about making it easier for friends and family to come together. It’s designed to spark joy and conversation at the dining table.

Product Details

The newly launched sliced roast beef comes in two main varieties:

- Zabi Slice Mishuku (400g): A beloved classic since the brand's founding, offering moist red meat flavor for enjoyment.
- Zabi Slice Akagi (400g): Utilizing premium Akagi beef from Gunma Prefecture, this variant boasts tender meat quality and a rich, sweet fatness.

These products are perfect for home parties, birthdays, Christmas, family gatherings, and corporate events—essentially any scenario where people come together to celebrate.

Future Plans: Creating a New Market for Roast Beef

Up until now, THE ROAST BEEF has primarily focused on at-home roast beef and catering services. With the introduction of sliced roast beef, the brand is poised to carve out a new market within the home party segment. Future product offerings may include:

- A Half & Half set featuring Mishuku and Akagi varieties
- Meat-centered party platters
- Meat plates suitable for around 20 people

As the brand seamlessly connects home enjoyment with catering, it aims to redefine the roast beef experience as a versatile option for all occasions.

Changing Perceptions about Roast Beef

THE ROAST BEEF aspires to change the common notion that roast beef is a winter delicacy. While many associate it with Christmas or New Year’s celebrations, roast beef can be enjoyed cold, paired with seasonal vegetables and citrus fruits.

The brand plans to release recipes featuring seasonal ingredients like lemon, kabosu, and sudachi, promoting the idea that summer is also a great time for roast beef. By adapting to the climate of different seasons, they hope to emphasize the roast beef's appeal all year round.

About THE ROAST BEEF

Founded in 2020, THE ROAST BEEF is a D2C brand committed to producing the world’s most exciting roast beef. With a focus on quality ingredients, processes, and experiences, they aim to bring people together around the dining table, whether at home, during gifts, or at events. The introduction of sliced roast beef marks just the beginning of their journey toward redefining food culture and creating new categories within the roast beef space.

For more information, visit their official site or their Instagram: