#United States #New York #Rally UXR #User Research #Canapi Ventures

Rally UXR's $11 Million Funding Round

Rally UXR, a premier platform for User Research CRM, has successfully secured $11 million in a Series A funding round, primarily spearheaded by Canapi Ventures. This crucial milestone is set to advance the way enterprises conduct user research, placing user feedback at the core of product innovation.

The Need for Efficient User Research

As businesses strive to enhance their products, the necessity for rapid yet insightful user research becomes evident. Rally addresses this challenge head-on, streamlining the connection between research teams and users. The platform automates various labor-intensive processes such as participant selection, outreach, scheduling, and incentive management, significantly reducing the complexity and duration typically required in conducting high-quality research.

How Rally Works

Rally's Software as a Service (SaaS) model incorporates all research operations within a single, secure CRM system. This setup allows organizations to launch products that are more aligned with customer needs, ultimately boosting revenue generation. The emphasis is not merely on gathering feedback, but on embedding user insights directly into the product development lifecycle.

Voices from Leadership

Oren Friedman, the CEO and co-founder of Rally, noted, "In a fast-paced innovation landscape, organizations need access to quick and thorough user insights. Our platform is designed to facilitate direct communication between teams and their customers, producing actionable insights essential for creating outstanding product experiences and fostering lasting customer relationships."

The credibility of Rally's platform is underscored by its usage among renowned companies like Adobe, Sonos, and GitLab. Remarkably, Rally has facilitated research with over 10 million users since its inception in 2021 and has experienced a threefold increase in annual revenue growth, thanks in part to the backing of Y Combinator, which supported it during the Winter 2022 cohort.

Investor Insights

Walker Forehand, President and General Partner at Canapi Ventures, expressed enthusiasm for Rally’s potential, stating, "Rally’s commitment to great user research aligns with our belief that effective products stem from understanding user needs. We are eager to support Rally in assisting more organizations in achieving deeper user insights and translating these findings into substantial product impact."

A Transformative Impact

Inevitably, adopting Rally's platform can vastly improve user research processes as emphasized by Brad Orego, Head of Research at Webflow. He remarked, "At Webflow, our customer experience is paramount, and Rally has revolutionized how we approach user research. We have significantly enhanced the quality and volume of our studies while improving governance and security across the board. The entire product team can now confidently conduct their own research, which accelerates development and ultimately leads to a superior user experience."

Looking Ahead

Rally UXR is led by a seasoned team with extensive experience in creating secure and scalable enterprise platforms. Their combined expertise is dedicated to simplifying the complexities of effective research. With Canapi Ventures as a strategic partner, Rally is poised to reshape how businesses understand and leverage user insights.

For more on how Rally UXR can transform your organization’s approach to user research, visit www.rallyuxr.com.

About Canapi Ventures

Canapi Ventures focuses on B2B software and financial technology solutions, investing in innovative early to growth-stage companies. Their expertise in financial services combined with a robust network provides a solid foundation for startups to thrive.