#United States #Global Leadership #Palm Beach Gardens #Climate Solutions #Carrier

Carrier Global Corporation Unveils Bold Brand Identity

Carrier Global Corporation, a recognized leader in intelligent climate and energy solutions, has officially launched a new brand identity and a purpose-driven tagline, "Enhancing the lives we live and the world we share." This significant brand evolution reflects the company's strategic transformation and its unwavering commitment to sustainable growth, innovation, and global impact.

A New Era of Leadership

David Gitlin, Chairman and CEO of Carrier, emphasized the importance of this transformation, stating, "Just as we transformed our portfolio, we are reimagining our brand to reflect the higher-growth, higher-value, customer-driven lifecycle solutions company we are today." For over 120 years, Carrier has led the industry in innovation, shaping markets and enhancing living standards.

Gitlin further declared that this new brand identity marks the beginning of a new era for Carrier, positioning it at the forefront of climate and energy solutions globally.

Purpose at the Heart of Transformation

Central to Carrier's evolution is their new tagline, "For the World We Share." This phrase embodies the company's commitment to creating a better world through its innovative solutions and improving the environments in which we live and work.

Milena Oliveira, Senior Vice President and Chief Marketing Communications Officer at Carrier, stated, "Carrier's brand transformation marks a bold new chapter — a dynamic, forward-thinking, and purpose-driven company focused on sustainability and customer-focused solutions." This tagline is not simply a marketing phrase but reflects the company’s determination to lead with purpose and build a sustainable future for future generations.

New Visual Identity

Alongside the new tagline, Carrier is debuting a refreshed visual identity that underscores its strategic direction. This includes a modernized logo and a warm, updated color palette designed to symbolize innovation, optimism, and progress. Notably, the classic Carrier blue oval logo remains unchanged, representing over a century of industry leadership while the overall appearance has been updated to communicate Carrier's focus on future advancements in climate solutions.

Launching a Brand Campaign

To further bring this brand transformation to life, Carrier is initiating an extensive advertising campaign. This campaign will align with both the new purpose and tagline, highlighting the company’s global impact via emotionally charged, human-centric stories centered around sustainability and innovation. It will span a range of national media and prominent streaming platforms, delivering compelling narratives that showcase how Carrier’s solutions are enhancing lives and fostering a sustainable future.

The advertising effort will be complemented by targeted digital advertising and content shared across Carrier’s own channels, engaging various audiences on multiple platforms.

Learn More

For those interested in experiencing Carrier's brand transformation and its innovative climate and energy solutions, the company encourages visitors to check their redesigned website at worldweshare.carrier.com.

About Carrier

Established as a global leader in intelligent climate and energy solutions, Carrier Global Corporation is committed to innovation that prioritizes comfort, safety, and sustainability. With pioneering advancements in climate solutions that cover temperature control, air quality, and transportation, Carrier aims to improve lives, empower industries, and ensure the secure transport of food, medical supplies, and more. Since pioneering modern air conditioning in 1902, Carrier has led with purpose, enhancing the lives we live and the world we share through a world-class, inclusive workforce.

For more information about Carrier and their latest offerings, visit corporate.carrier.com or follow them on social media @Carrier.

Carrier. For the World We Share.