#Japan #Tokyo #E-Commerce Trends #online shopping #Cross Propworks

Insights from the Latest E-commerce Survey Report

Cross Propworks, a group company of Cross Marketing Group located in Shinjuku, Tokyo, has released the latest findings from its "E-commerce Usage Survey (April 2025)." This survey, conducted with a sample of 3,341 men and women aged 20 to 69 nationwide, aims to understand purchasing behaviors and decision-making trends in e-commerce platforms.

Since 2024, this survey has provided valuable insights into consumer habits, particularly focusing on the dominant role of major e-commerce malls like Amazon and Rakuten in online shopping. The report offers a multifaceted analysis of user behaviors, purchase triggers, and the influence of product reviews on consumer decisions.

Summary of Key Findings

1. Importance of Value and Convenience in E-commerce Choices
When selecting an e-commerce platform, value and convenience are paramount. Approximately 60.4% of respondents cited a wide range of products as a critical factor, while free shipping (52.6%) and low prices (52.3%) were also highly valued. Additionally, individuals in their 20s and 40s exhibited a pronounced sensitivity to time sales and promotional events.

2. High Rates of Repeat Purchases on the Same Platform
Nearly 70% of consumers reported having made repeated purchases on the same e-commerce platform. Many of these repeat buyers frequently purchased essential items, such as daily necessities (40.3%), beauty and cosmetics (21.3%), and alcoholic beverages (17.4%).

3. Influence of Product Reviews on Purchase Decisions
A staggering 76.8% of participants indicated that they often consider product reviews before making a purchase. Notably, this behavior is especially prevalent among those in their 20s and 30s, indicating a higher sensitivity to online reviews among younger demographics.

The report also delves into various other aspects, including the unique reasons for choosing specific e-commerce platforms, purchasing trends across different categories, and the motivations behind checking product reviews. This detailed quantitative data is invaluable for formulating effective marketing strategies in the realm of e-commerce.

Who Should Read This Report?

The findings from the report will be particularly beneficial for several groups:

• - E-commerce managers looking to streamline and optimize their platform operations.
• - Marketing professionals seeking to improve product strategies and promotional tactics based on solid data.
• - E-commerce business leaders focused on achieving measurable results rather than just performing operational tasks on e-commerce platforms.

We highly recommend downloading the full report to equip your company with the insights necessary to enhance your e-commerce strategies and promotional initiatives.

Get Expert Support from Cross Propworks

In addition to providing this valuable survey data, Cross Propworks is available for consultations on e-commerce strategy development and promotional planning based on the findings from this report. Please feel free to reach out with any inquiries.

Company Background

Company Name: Cross Propworks
CEO: Kohei Kawasaki
Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: April 2015
Main Business: Offers research business support, quality verification and testing services, social media operation support, website management services, and various BPO operations.

Company Name: Cross Marketing Group
CEO: Miki Igarashi
Location: 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Established: June 2013
Main Business: Engages in digital marketing and data marketing, overseeing subsidiaries focusing on insights and related businesses.

For more information, please visit:
Cross Propworks
Cross Marketing Group