#Tokyo #AGF #PomPomPurin #Blendy Potion

New TV Commercial: Let's Potion with Pompompurin

On May 21, 2026, AGF (Ajinomoto General Foods) is set to release its new TV commercial titled Let’sポーション ポムポムプリン featuring the beloved Sanrio character, Pompompurin. This exciting collaboration marks a notable moment in the Blendy® Potion series as it aims to attract a wider audience through this enchanting partnership with one of Japan's most iconic mascots.

The Blendy® Potion product line has seen significant growth recently, driven by rising temperatures leading to an increased demand for iced beverages at home, alongside a growing variety of individual packaging needs among consumers. Since its launch, Blendy® Potion has garnered tremendous popularity, primarily through its engaging commercials featuring actress Nana Eikura that emphasized the ease of creating rich iced drinks. By simply opening a potion and mixing it with milk or water, anyone can enjoy a freshly brewed, creamy iced drink. As a result, the brand experienced an impressive sales increase of approximately 160% in the fiscal year 2025 compared to the previous year.

The brand collaboration with Pompompurin, celebrating the character's 30th anniversary, provides an innovative angle that reflects a mutual love of delightful experiences. The new commercial seeks to capture the imagination of viewers with its catchy theme song, and uplifting visuals of Pompompurin enjoying a chilled iced coffee, showcasing the joy that Blendy® Potion brings.

The TV commercial follows a nostalgic framework by paying homage to the previous spot featuring Eikura. The audience will be treated to lively scenes that pair seamlessly with the delightful melody of Let’s Potion! sung by none other than Pompompurin himself. In these scenes, fans can find Pompompurin relaxing and savoring his creamy iced coffee, encouraging all to join in and experience the smooth flavor of Blendy® Potion.

Moreover, the campaign is not limited to TV; a series of promotional videos will be featured on AGF’s official YouTube channel, including different themes like Let’s Potion Pompompurin Coffee and Let’s Potion Pompompurin Variety, all set to premiere on the same day – May 21, 2026.

About Pompompurin

Pompompurin is a golden retriever characterized by his signature brown beret and laid-back personality. He loves going out but dislikes staying home alone. His favorite pastime is collecting shoes, and he has the special talent of taking long naps and performing the