#USA #New York #Ocean Spray #Absolut Vodka #Vodka Cranberry

Absolut and Ocean Spray Launch a Bolder Vodka Cranberry

In an exciting collaboration, Absolut Vodka and Ocean Spray have redefined the classic Vodka Cranberry cocktail with the introduction of the Absolut and Ocean Spray Double Vodka Cranberry Ready-to-Drink Cocktails. This new offering takes the iconic drink to a whole new level, featuring not one, but two shots of Absolut Vodka mixed with real Ocean Spray cranberry juice. With an alcohol by volume (ABV) of 9%, these cocktails pack a punch while delivering the familiar taste consumers love.

The Vodka Cranberry has long been a staple in bars and social gatherings, symbolizing simplicity and confidence. The classic combination has made a significant comeback, resonating with a younger generation eager for easy-to-prepare yet delicious drinks. With this launch, Absolut and Ocean Spray are not only honoring the cocktail's nostalgic roots but also catering to an evolving market craving higher ABV ready-to-drink options. The ready-to-drink (RTD) segment is witnessing a strong growth trend, increasing by 28% year-over-year, making now the perfect time for such an innovative product.

Flavor Profiles and Availability

The Absolut and Ocean Spray Double Vodka Cranberry lineup features two bold varieties now available nationwide:

1. Absolut Ocean Spray Double Cranberry Crush
2. Absolut Ocean Spray Double Cran-Grape™ Smash

Both flavors will delight those looking for convenience without sacrificing taste. There's no need for bartenders or mixers; just grab a can and indulge in a high-quality cocktail experience. The new cans do not contain artificial colors or sweeteners, appealing to health-conscious consumers who still want to enjoy their favorite cocktails.

According to Hannah O'Leary, Brand Director RTD Convenience for Pernod Ricard USA, “The Vodka Cranberry has earned its place in bars, parties and culture because it's simple, delicious and never goes out of style. As consumers continue to embrace this classic cocktail, Absolut Ocean Spray Double delivers a bolder, stronger take without sacrificing the simplicity and delicious flavor of the classic.” This sentiment underscores the commitment of both brands to meet the changing tastes and preferences of today's cocktail drinkers.

Aiming for Conviviality and Responsibility

In a broader context, this launch reflects a trend toward 'Creators of Conviviality', a motto embraced by Pernod Ricard USA. The company, which is headquartered in New York and employs approximately 18,000 people globally, is dedicated to promoting responsible drinking. As they introduce new products designed for enjoyment and convenience, they also urge consumers to indulge responsibly.

For consumers around the nation looking to explore these new flavors, you can visit Absolut.com or follow their social media channels for more information and retailer locations. As Absolut Vodka and Ocean Spray continue to innovate, they promise to keep the Vodka Cranberry at the forefront of cocktail culture, offering a modern twist on this beloved classic.

In summary, the Absolut and Ocean Spray Double Vodka Cranberry Cocktail Cans are not only about bold flavors but also about reviving a classic for today’s drinkers. With their easy accessibility and heightened alcohol content, they cater to the growing demand for flavorful yet straightforward ready-to-drink cocktails. Get ready to CRANK up your parties and social gatherings with these exciting new offerings.