#Japan #Kanagawa #California General Store #RYU AMBE #江ノ島電鉄

A Unique Summer Collaboration

This summer, a unique collaboration is turning heads in the Shonan region. The renowned California General Store (CGS), operated by United Arrows, is joining forces with Enoden, the iconic railway line serving the picturesque coastline, and RYU AMBE, a local artist celebrated for his whimsical designs. Together, they are launching a special line of collaboration items that embody the vibrant spirit of Shonan, captivating both residents and visitors alike.

The Dream Collaboration

Founded under the concept of a “Well-being Culture Store,” CGS has aimed to celebrate and share the culture of Shonan. This partnership with Enoden marks an exciting milestone, showcasing the beauty and charm of the region. RYU AMBE, a renowned artist based in Chigasaki, adds a creative flair to this collaboration. The theme is rooted in three key concepts: “Local / Family / Enoden.” The result is a collection of eight specially designed items that reflect a cheerful, cute, and at times, cynical perspective on summer in Shonan, framed through the unique lens of Ambe’s artistry.

This line prompts families to create cherished memories as they don themed attire aboard Enoden, making their way to explore Enoshima. Each piece of merchandise aims to encapsulate the local essence and encourage collectors and fans to engage in summer adventures with their loved ones.

The Collection Overview

Prices and Items

The collection comprises unisex and children's items that cater to various tastes and styles:

1. T-shirts (Two Types)
- Price: ¥5,940
- Sizes: S, M, L, XL
- Colors: Black, White

2. Kids' T-shirts
- Price: ¥4,950
- Sizes: 110, 130
- Colors: Kelly, White

3. Sacs
- Price: ¥4,950
- Colors: Black, White

4. Caps
- Price: ¥5,940
- Colors: Black, Natural

5. Kids' Caps
- Price: ¥4,950
- Colors: Kelly, Natural

6. Stickers
- Price: ¥693
- Colors: Kelly, White

7. Tenugui
- Price: ¥2,200
- Colors: Black, White

8. Koozie
- Price: ¥1,397
- Colors: Black, Kelly

9. Nalgene Bottle
- Price: ¥3,960

Release Date and Availability

These exciting items are set to be released on August 2, 2025. Availability varies by location:

• - California General Store (CGS)
• - Beauty & Youth United Arrows Shonan Store
• - United Arrows Online
• - Enoden locations: Kotonoichi Kamakura, Enoden Goods Shop Fujisawa, Enoden Goods Shop Enoshima

Events to Celebrate

The launch will be celebrated with engaging events:

• - At CGS: A silk-screening event hosted by Ryu Ambe on August 2, 3, 9, and 10, with participation fees starting at ¥2,000.

- Event Info

• - At Enoden: A live painting by Ryu Ambe on August 8 from 9:00 AM to 12:00 PM at Enoshima Station's waiting area. Please note that entry requires a valid train ticket.

About Ryu Ambe

Born in June 1989, Ryu Ambe combines pop, cute, and cynical elements in his work. He is recognized for his colorful characters and has collaborated with various apparel brands and music festivals. His street art in Chigasaki has earned recognition, with murals adorning spaces in Yuuzou and Southern Streets. His artistic journey also includes his original work, the TRIP DIARY ZINE, crafted during his travels in neighborhoods of interest.

About California General Store

Rooted in the West Coast surf culture, California General Store creates a vibrant lifestyle under the pillars of WELLNESS, SUSTAINABILITY, FREEDOM, and CULTURE. It serves as a “Well-being Culture Store,” promoting a healthy and free-spirited mindset.

About United Arrows

Established in 1989, United Arrows curates a mix of designer brands and original apparel aimed at delivering a unique shopping experience. They manage multiple labels such as United Arrows and Beauty & Youth, offering a diverse selection of clothing and goods known for their distinct sense.