#Japan #Tokyo #Getty Images #SOMPO Holdings #visual trends

Understanding Visual Trends in Marketing through Getty Images

The upcoming workshop titled Brand Connect Vol. 2, organized by the Japan branch of Getty Images, aims to enhance the brand value for marketing and PR professionals in Japan. Scheduled for November 13, 2025, this event will feature special guest speaker Adrian Go Robin, Senior Manager of Brand Communication at SOMPO Holdings. Adrian will share insights on content creation processes and effective visual strategies that can elevate branding efforts.

According to Getty Images' consumer survey, VisualGPS, over 60% of consumers in Japan make brand decisions based on visual information, a trend that continues to grow globally. Brands must now differentiate themselves more than ever by creating emotionally appealing content that resonates with today's consumers.

During this workshop, participants will explore the characteristics of visuals that resonate with audiences. Key speakers will be Kate Luke, Creative Insights Director, and Sana Kishimoto, APAC Custom Content Manager at Getty Images. Both experts will analyze data derived from numerous content productions in Japan and the Asia-Pacific region, dissecting visual trends that shape brand stories. They will examine thousands of production briefs and case studies to reveal what drives consumer empathy and identify the gaps between expected and desired content.

The second part of the session will feature Adrian Go Robin again, who will delve into SOMPO’s approach to content creation and successful utilization of visuals. Attendees will also participate in group work focused on branding visuals, allowing them to share their experiences and challenges with peers in the industry. This collaborative environment will foster networking opportunities among branding, PR, and marketing professionals grappling with similar issues.

Benefits of Participation

• - Direct Impact on Future Initiatives: Gain insights into the latest visual trends that influence brand strategy, focusing on sustainability, wellness, and technology.
• - Practical Case Studies: Learn effective methods from SOMPO's PR team that address brand challenges directly.
• - Networking Opportunities: Build connections with professionals facing similar branding and marketing challenges.

Event Summary

• - Date: November 13, 2025
• - Time: 15:00 - 18:00
• - Venue: The Prince Gallery Tokyo Kioicho
• - Fee: Free of charge
• - Registration: Apply here
• - Contact: Getty Images Japan Marketing Team - E-mail: [email protected]

Program Schedule

• - 14:30 - 15:00: Registration
• - 15:00 - 15:50: Workshop – Exploring the Power of Visuals in Brand Content Creation
• - 15:50 - 16:40: Group Work – Discussion on Utilization of Visuals in Brand Building
• - 16:40 - 17:00: Break
• - 17:00 - 17:30: Brand Connect – Insights into Visual Utilization by SOMPO
• - 17:30 - 18:30: Networking Session (Ends at 18:30)

Note: The schedule may change and light snacks and beverages will be provided. Interpretation will be provided for English-speaking segments.

Featured Speakers

Adrian Go Robin: Content Marketing Lead at SOMPO Holdings, leads the company's content marketing platform and brings extensive experience in communication across various industries including heavy machinery and pharmaceuticals.

Kate Luke: Creative Insights Director at Getty Images, specializes in visual trends and supports brands in crafting effective visual content based on her over ten years of experience in the photo industry.

Sana Kishimoto: APAC Custom Content Manager, oversees custom content projects across the Asia-Pacific region, providing consulting for images and videos based on the latest industry trends.

About Getty Images

Getty Images stands as a premier visual content creator and marketplace, delivering extensive content solutions tailored to various needs globally. With a vast network of creators and critical partnerships, Getty Images continuously supports clients with high-quality visual resources to enhance their creative processes.