#United States #Jackson Hole #Après Ski #Diamond Cross Ranch #Lone River

Kick Off Outdoor Adventure with the New Après Ski Collection

Lone River Beverage Company, known for its innovative hard seltzer brand Ranch Water, is embarking on a fresh venture by collaborating with the iconic Diamond Cross Ranch (DCR). This partnership marks the launch of an exclusive Après Ski collection, designed to celebrate outdoor adventures during the winter season. Set against the stunning backdrop of Jackson Hole, Wyoming, this collection embodies the essence of enjoying the great outdoors while staying comfortable and stylish.

Celebrating Heritage and the Outdoors

Both Lone River and Diamond Cross Ranch share deep roots in ranching traditions, with an overarching belief that the best experiences commence outside and end with cherished companionship. This synergy has fueled the design of the new Après Ski collection, which aims to reflect the spirit of movement and a love for nature.

The four-piece capsule collection, which is built for durability and versatility, is perfect for those who transition seamlessly from a day on the slopes to relaxing at an outdoor fire. This collection is not just about skiing; it's an invitation to explore the wilderness with garments designed for comfort and performance.

What's in the Collection?

Available starting January 16 on Ranch Jackson Hole, the Après Ski collection includes:

• - Après Ski Hoodie ($195): A heavyweight layer crafted for those seeking an active day outdoors.
• - Long-Sleeve Tee ($88): A layering staple that combines style with function.
• - Trucker Hats ($39): Color options in blue and green, perfect for transitioning from the trail to town.
• - Beanie ($39): A winter essential to keep you warm as you enjoy the early morning starts and late finishes of outdoor activities.

In-Person Experience at Diamond Cross Ranch

The exclusive collection will also be showcased at the Diamond Cross Ranch Apparel store, where visitors will have the chance to meet Katie Beal Brown, the Founder and CEO of Lone River Beverage Company, during surprise appearances throughout the winter season. DCR has a longstanding history in Jackson Hole, embodying a welcoming spirit for outdoor enthusiasts, which resonates deeply with Lone River's own heritage.

A Message from the Leaders

Katie Beal Brown expressed, “There's something special about skiing in cowboy country — it's where our love of the outdoors and our ranch roots come together. We wanted this collection to reflect that shared way of life.” Meanwhile, Luke Long, Co-Founder and CEO of DCR Apparel noted, “Our shared ranch roots mixed with Lone River's adventurous spirit guided every choice in this collection. We can't wait for people to get their hands on these pieces and see how they fit into their own days on the move.”

As winter settles in, the opportunity to experience the great outdoors becomes increasingly enticing. Whether your après ski routine involves winding down by a cozy fire or enjoying the company of friends, the new Après Ski collection offers pieces that blend functionality with modern western flair. As always, Lone River encourages responsible enjoyment of the chillier yet thrilling outdoor adventures ahead.

The Spirit of Adventure

In today's fast-paced world, the blend of traditional and modern lifestyles is more important than ever. The Après Ski collection not only encourages outdoor participation but also reminds us of the joy and camaraderie found in sharing experiences with loved ones. This season, as you venture into nature, don’t forget to embrace the warmth and comfort of the Après Ski collection and enjoy every moment that comes your way!

Find more information and shop the collection at Ranch Jackson Hole.