Breaking Myths: Revolutionizing Interview Research with ALI Theory

Breaking Interview Myths with ALI Theory

Introduction
As the business landscape rapidly evolves, innovative strategies for developing new products and services are crucial. Cross Marketing, based in Shinjuku, Tokyo, is hosting a seminar on August 28 that embodies this very spirit of innovation. This event will focus on the ALI (Active Listening Interview) method, designed to explore latent needs and enhance the efficacy of interview research, debunking prevalent urban legends surrounding it.

Seminar Overview

This seminar, titled "Breaking Myths: Revolutionizing Interview Research with ALI Theory," is part of a series emphasizing the importance of innovative research methods for successful product and business development. The first two sessions introduced the original concepts of ALI and discussed the scientific analysis of life experiences, laying the groundwork for understanding how traditional interview methods differ from this fresh approach.

What is ALI?

ALI stands out from conventional methods like FGI (Focus Group Interviews) and IDI (In-Depth Interviews) by focusing on the essence of active listening. This approach aims to penetrate deeper into participants’ insights, establishing a stronger connection that can lead to breakthroughs in innovation. Participants will learn that ALI's principles are fundamentally different from traditional interview methodologies, making it a potential game-changer in the field of market research.

Debunking Interview Myths

One of the key focuses of the third webinar is to tackle the various myths that have emerged around interview research that lead to skepticism regarding its effectiveness. Some common urban legends that will be discussed include:

- It’s better to avoid online group interviews.
- The outcome of interviews hinges solely on the interviewee.
- Dominant voices can easily lead the conversation.
- Certain demographics, like teenage boys, tend to be unresponsive.
- The success of an interview is reliant on the moderator alone.

By addressing these myths, the seminar aims to provide clarity and confidence in using interviews as a research technique, showing that with the ALI approach, these concerns can be effectively managed.

Who Should Attend?

This webinar is ideal for anyone involved in developing groundbreaking products or services and those interested in methodologies like Blue Ocean Strategy or Job Theory. It's also perfect for individuals who have doubts about the efficacy of interview techniques or are new to conducting interviews.

- Innovators focused on new product/business development.
- Individuals interested in innovation methods such as Blue Ocean and Job Theory.
- Those questioning the reliability of interview research.
- Beginners in interview research methodologies.

Event Details

- Date and Time: August 28, 2025, from 14:00 to 15:30 (JST)
- Format: Online seminar via Zoom (registration required)
- Registration Fee: Free
- Registration Link: Cross Marketing Seminar

Please note that participation may be restricted for competitors.

Conclusion
Cross Marketing is dedicated to continuous improvement and innovation in marketing research. This seminar is just one of the many ways we strive to broaden our understanding and enhance the capabilities of our clients in navigating the market. For more information about Cross Marketing, visit our official site: Cross Marketing.

If you have questions regarding this seminar, please contact the seminar office at [email protected].