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Hallmark's Festive Kickoff: Keepsake Ornament Premiere

The holiday season arrives early this year with Hallmark's much-anticipated Keepsake Ornament Premiere, running from July 12 to 20. This annual event showcases over 250 unique Keepsake Ornaments, marking the start of a season filled with celebration and cherished memories.

Unveiling a New Collection

Among the new offerings, collectors can expect the introduction of fan favorites, innovative Storytellers that breathe life into the ornaments, and delightful Halloween-themed ShowToppers designed exclusively for Mini ShowToppers Trees.

Lindsay Evans, Hallmark's Studio Editorial Director, expresses her enthusiasm, saying, "I love the creative journey of bringing holiday wonder to life through small works of art. Each ornament begins with a spark of imagination and grows into a piece meant to inspire joy and togetherness. It’s truly rewarding to know our designs become a cherished part of so many families' holiday traditions."

The premiere will also feature the return of various beloved ornament series, catering to diverse interests, from gaming and sci-fi to milestone celebrations and individual hobbies. With designs capturing the essence of the holiday spirit alongside contemporary trends, Hallmark continues to delight collectors of all ages.

Highlights of This Year’s Collection

Once the event kicks off online and at Hallmark Gold Crown stores nationwide, early bird shoppers can anticipate these exciting new designs:

• - Welcome to Elfville Candy's Bakery Ornament: A whimsical two-piece set featuring Candy's Bakery with lights and Candy the elf, perfect for sweetening holiday celebrations.
• - Twelve Days of Christmas Papercraft Ornament: This elegant keepsake embodies seasonal tradition, showcasing a laser-cut scene of Two Turtle Doves alongside a timeless musical verse.
• - Mini Cooking Up Christmas Ornaments: A playful trio of kitchen miniatures, complete with interactive details, that adds a fun touch to tabletop trees.
• - Mini Halloween Time ShowToppers: Perfect for Halloween, this jack-o'-lantern tree topper offers synchronized lights and sound, making it a seasonal favorite.
• - Keepsake Village Musical Ornament: This charming ornament captures the excitement of Christmas as beloved characters gather in a festive village setting, complete with light and music features.

Collectors will also find delights such as a Buddy the Elf Keepsake Ornament that brings back nostalgia from the classic film, and a Sno-Cones Ornament celebrating 75 years of the Peanuts franchise, perfect for fans of all ages. Furthermore, they can enjoy the magical moment with the Avatar The Last Airbender™ Aang Ornament, showcasing the beloved character in action.

Exclusive Benefits for Club Members

Hallmark Keepsake Ornament members will enjoy exclusive perks such as early shopping access on July 11 and the opportunity to purchase limited-edition ornaments. Joining the Keepsake Ornament Club before July 31 unlocks a revolving door of exclusive benefits for the 2025 season, enhancing the overall collector experience.

With this year’s collection totaling over 450 ornaments, the 2025 Dream Book serves as a comprehensive guide for enthusiasts eager to explore all the latest designs.

Looking Ahead

The Keepsake Ornament Premiere isn’t just a launch; it commemorates Hallmark’s legacy of creating memorable holiday experiences. The launch event concludes with the official Keepsake Ornament Debut on October 11-19, promising even more festive designs as we progress into the 2025 holiday season.

For collectors, families, and fans alike, the Keepsake Ornament Premiere stands as a highlight of the year, intertwining joy, creativity, and cherished traditions. For more details about Hallmark’s exclusive offerings and to find a Hallmark Gold Crown Store near you, visit Hallmark.com.

Let the holiday countdown commence with Hallmark, where memories are created one ornament at a time!