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Heineken® x F1® Season Tickets: A Gateway to Ultimate Racing Experience

Heineken® has just announced an exciting global campaign targeting Formula 1® enthusiasts, offering an incredible chance to win the "Heineken® x F1® Season Tickets". This initiative, starting from July 2nd, invites fans around the world to participate in a unique experience that allows two individuals— the winner and a companion— to attend every race in the 2027 Formula 1® season.

Following a successful campaign in 2025, this new edition emphasizes the theme "Fans Have More Friends" and aims to foster connections among F1® fans while celebrating the vibrant cultures of various race locations. Not only will the winners receive tickets, but they will also enjoy round-trip airfare and accommodations for each race, making it a truly unforgettable experience.

Campaign Overview

The "Heineken® x F1® Season Tickets" campaign is not just about watching races; it is about building friendships and communities through motorsport. By traveling from one Grand Prix to another, winners will have the extraordinary opportunity to meet fellow fans and immerse themselves in the local culture surrounding Formula 1® events.

Important Dates

• - Campaign Start Date: July 2, 2026
• - Application Deadline: August 23, 2026

Application Steps

1. Submit Your Entry: Fans can apply on the F1 Unlocked platform by providing the necessary information by the deadline.
2. Creative Challenge: Selected participants will create video content based on the theme