#Japan #Tokyo #Skin Care #Inner Care #Flovis

New Brand Flovis: Beauty for Women Over 45

株式会社フロービス, headquartered in Meguro, Tokyo, has officially launched its new brand, Flovis, aimed at women aged 45 and older. This brand offers an innovative approach to beauty that combines both inner care and skincare products. Starting on June 17, 2026, Flovis will begin selling a range of products that include four skincare items and one supplement through its official e-commerce site.

Brand Philosophy and Inner-Outer Beauty

Flovis embodies the philosophy that the best beauty serum resides within you. The brand encourages women to embrace their age positively and suggests a beauty routine that enhances both external and internal health. With the backing of its parent company, 株式会社日本生物.科学研究所, which has over 50 years of expertise in fermentation technology and enzyme research, Flovis introduces a dual beauty approach called "Inner-Outer Synergistic Beauty". This method focuses on daily conditions through inner care while providing hydration, firmness, and shine through topical skincare, thereby catering to the needs of mature skin.

Development Approach

When designing products, Flovis emphasizes the necessity of authenticity and efficacy. The brand’s guiding principle is whether the products are truly needed by customers and if the developers would wish to use them themselves. The skincare line is free from petrochemical surfactants, mineral oils, parabens, and synthetic colorants, ensuring a gentle yet effective solution for users.

Initial Product Offerings

The initial products available on the launch date include:

• - White Elan (Supplement): This supplement, enriched with Nattokinase, aims to establish a consistent inner care routine. Costing 2,376 yen (including tax), each packet contains 30 capsules, designed for a 15-day supply, featuring recommended levels of Nattokinase and additional ingredients such as ceramide derived from pineapple and elastin from bonito.
• - First Brighter (Skincare): A new experience in skincare that eliminates the need for toner. This 90mL cream serum, priced at 6,600 yen, combines oils to combat moisture loss, delivering a refreshing experience and promoting plump skin.
• - Emulsion Wash: A beauty wash product priced at 4,400 yen for 120mL.
• - Clay Pack Wash (Face & Neck): Dual-function wash for 4,400 yen for 100g.
• - Vit Serum: An all-in-one beauty serum, offered at 7,700 yen for 90g.

Brand Ambassador Announcement

On the launch date, a special individual recognized for their enduring appeal and elegance will be announced as Flovis’ brand ambassador, supporting the company’s mission. Details about the ambassador will be shared in a release and across Flovis’ official website and social media platforms on June 17, 2026.

Message from the President

Ayako Mukai, the company president and a veteran with over ten years in the cosmetics industry, emphasizes the creation of products that resonate with women grappling with the changes that come with age. “Flovis is a brand for women who want to approach daily life positively. I hope our products foster a sense of beauty and self-appreciation,” she stated.

Company Overview

• - Company Name: 株式会社フロービス
• - CEO: Ayako Mukai
• - Location: 2-17-2 Jiyugaoka, Meguro, Tokyo
• - Business Focus: Planning and sales of cosmetics and health foods
• - Official Site (Opening June 17): Flovis Website
• - Instagram (Opened May 30): Flovis Instagram
• - YouTube (Opening June 17): Flovis YouTube

Flovis aspires to support the daily health and beauty of women over 45, ensuring that their products cater to the evolving needs of mature skin and bodies, establishing a holistic approach to beauty from the inside out.