#USA #Plano #Multiple Sclerosis #fundraising #RKD Group

National MS Society Partners with RKD Group

On July 21, 2026, the National Multiple Sclerosis (MS) Society announced a significant collaboration with RKD Group, appointing them as its official fundraising agency. This strategic partnership is set to innovate fundraising efforts while deepening connections with supporters as both organizations unite towards a common goal: ending MS forever.

A Legacy of Advocacy

The National MS Society has been at the forefront of multiple sclerosis advocacy since its inception over 80 years ago. Kevin Jones, CEO of RKD Group, expressed his enthusiasm about partnering with such a purpose-driven organization. He stated, "We are honored to partner with such a forward-thinking organization that's improving lives and advancing progress toward a world free of MS." This partnership aims not only to fund research and deliver essential services but also to elevate awareness about MS at large.

The collaboration highlights RKD Group's commitment to using advanced analytics and donor insights. RKD intends to drive this partnership by crafting integrated marketing campaigns that resonate deeply with donors and the community. Francesco De Flaviis, the Chief Marketing and Communications Officer of the Society, emphasized how this alignment would lead to more meaningful engagement with the community. "Together, I am sure we will strengthen donor relationships, expand our reach and generate the resources needed to advance research, increase advocacy and move us closer to a world free of MS," he mentioned.

A Data-Driven Approach

RKD Group is known for providing innovative solutions to nonprofit organizations in North America. They specialize in modernizing fundraising efforts and achieving sustainable revenue growth by merging data intelligence with creative strategies. As both entities advance this partnership, the focus will be on transforming fundraising programs through actionable insights and creative storytelling that will improve donor engagement.

The methodologies employed will also reflect donor preferences, recognizing that creating personalized experiences across various channels is critical to fostering deeper relationships.

Moving Forward Together

The National MS Society, which has been a beacon of hope for many, will benefit immensely from RKD Group’s expertise. Since 1946, the Society has committed its efforts to research while providing support services for those impacted by MS. The challenges faced by individuals with MS are vast, ranging from physical limitations to emotional burdens. This new partnership aligns perfectly with the Society’s vision to create a world where multiple sclerosis no longer exists.

As RKD Group integrates its fundraising strategies, the Society is poised to amplify its outreach efforts. From advocating for policy changes to funding cutting-edge research, the collaboration brings renewed optimism to those affected by MS, bringing communities together to fight for a common cause.

The journey towards a world free from MS is still ongoing, but with RKD Group by their side, the National MS Society is well-equipped to lead this charge.

For more information about the National MS Society and how to get involved, visit their website at nationalMSsociety.org. The combined efforts of RKD Group and the National MS Society represent a bright horizon in the fight against MS, engaging donors, and inspiring hope for a future without this challenging condition.