#Japan #Tokyo #Calorie Mate #Sato Jiro #Sakamoto Manato

Calorie Mate's 12th Student Support Campaign: "The Best Ally"

Calorie Mate, a balanced nutrition food by Otsuka Pharmaceutical, is set to unveil its latest student support commercial, titled "The Best Ally," starting November 6 on its official YouTube channel and broadcast on TV from November 8. This commercial marks the twelfth installment of the series aimed at supporting students as they prepare for exams.

Since starting the campaign in 2012, Calorie Mate has observed over a decade of changes in the educational landscape, including diverse examination formats and fluctuating study environments. Regardless of these shifts, the earnestness of students pursuing their dreams and the unwavering presence of their parents remain constants.

In this new commercial, the narrative centers around a modern student engaging with AI technology while studying, contrasted by his father, played by the talented Sato Jiro, who is trying to understand this new world. The dynamics between the father—attempting to support his son yet feeling lost—and the son, who navigates his studies with the aid of AI, are poignantly displayed. The commercial captures not only the warmth but also the occasional clumsiness of their relationship.

To enhance this emotional journey, the commercial features the beloved song "Ai wo Komete Hanataba wo" by Superfly, adding an extra layer of warmth to the storytelling. It’s clear that while AI serves as a new ally for students, the parental bond remains an unparalleled support system.

This year's message, "Let's move forward, utilizing all as nourishment," aims to inspire students and their families as they tackle their goals. A graphic portraying Sato and Sakamoto as a parent-child duo will be displayed in various locations, enhancing visibility for this heartfelt campaign.

Highlights of the Campaign

• - The twelfth installment of the student support campaign focuses on a student using AI.
• - Sato Jiro plays the father, while Sakamoto Manato portrays the studious son.
• - The touching music by Superfly provides a supportive backdrop for the student-parent dynamic.

Story Overview

The commercial portrays a student who relies on AI to tackle exam questions, indicating a generational shift in studying methods. The father, grappling with understanding this new form of learning, ultimately seeks ways to connect and support his son by exploring AI himself. Moments of miscommunication reflect their mutual concern and care as they navigate the challenging exam preparation period.

Calorie Mate stands as a subtle bridge connecting them, emphasizing the unwavering essence of their relationship while highlighting the importance of nurturing this bond amidst evolving times.

Behind the Scenes and Development

The filming, which lasted four days, was notably positive thanks to the infectious humor of Sato Jiro. Their interactions conveyed a genuine, family-like trust that resonated throughout the set. The father’s gesture of presenting a Calorie Mate with a hand-drawn portrait of his son added a personal touch, showcasing the lengths to which the creators went to produce an authentic experience.

Insights from the Cast

Sato Jiro on Parenthood

Sato shared how his role resonated with him, stating, "I could relate deeply to a father who struggles with modern technology and supporting his child." His reflections on meaningful words from his own father reveal the enduring impact parental guidance has on young lives.

Sakamoto’s Perspective

Sakamoto expressed gratitude for the supportive atmosphere during filming and the opportunities to connect with seasoned actors like Sato Jiro. His own experiences and positive family dynamics back up the themes of the commercial, rooting it in authenticity.

Final Messages

Both actors share encouraging words for students facing their own challenges: find value in the hard work, irrespective of the outcomes. In an era where support can come from various sources, Calorie Mate emphasizes the importance of nutritious support while nurturing precious relationships that shape successful journeys.

Conclusion

Calorie Mate continues to play a critical role in supporting students as they prepare for exams, reminding us of the fundamental values of family bonds and nutrition. The new commercial is not just a promotion but a heartfelt message to students and parents alike, offering encouragement and connection in a rapidly changing world. Stay tuned for the release of the campaign that emphasizes the timeless nature of familial love and support in education.

Watch the Campaign Here
Behind The Scenes