Graphic Packaging and Combined Technologies Redefine Nutraceutical Packaging with Boardio™ Solution

Redefining Nutraceutical Packaging with Boardio™

In a significant move to modernize packaging solutions in the nutraceutical sector, Graphic Packaging Holding Company (NYSE: GPK), a trailblazer in sustainable consumer packaging, has partnered with Combined Technologies, Inc. (CTI) to introduce Boardio™, a revolutionary paperboard canister designed to serve as an alternative to traditional plastic packaging. This innovative solution is already making waves across North America, providing health and wellness brands with an environmentally friendly option that doesn’t compromise on quality or visual appeal.

With 26 years of expertise, CTI is a leading co-packing service provider located in Bristol, Indiana. It caters to various health and wellness brands by delivering primary and secondary packaging for a range of products, including gummies, capsules and powders. The collaboration with Graphic Packaging aims to streamline access for these brands seeking sustainable alternatives to conventional plastic bottles.

The Boardio™ packaging brings forth a practical and scalable alternative made primarily from paperboard. While it addresses the rising consumer expectations regarding sustainability, it also meets retailer goals to lessen their environmental impact by minimizing plastic usage. "The health and wellness aisle is highly competitive, and many brands are looking for packaging that better reflects their values while helping them stand out," said Jerry Thompson, President and Owner of CTI. This solution allows brands to achieve shelf-differentiation effectively against the backdrop of traditional, homogeneous nutraceutical packaging.

Boardio™ is not just about visual aesthetics; it provides tailored barrier options to shield products from oxygen and moisture. This ensures that essential product qualities are preserved, particularly for sensitive applications. Brands can now enjoy high-quality, eye-catching designs printed directly on the packaging, eliminating the necessity for separate labels and increasing the space available for product information and brand promotion.

"Our mission is to assist customers in identifying packaging that works not just from a sustainability perspective but also in terms of product protection and cost-effectiveness," Thompson noted. The Boardio solution is versatile, with various sizes and barrier levels available, including high-barrier options suitable for products like vitamins and highly sensitive powders. This flexibility in design and application helps brands transcend conventional packaging boundaries.

One of the standout features of Boardio™ is its ability to significantly reduce plastic usage—by over 90% compared to rigid plastic containers, depending on the final package configuration. Additionally, its design fosters convenience, being easy to handle, stack, open, and reclose. This user-friendly functionality ensures that consumers engage positively with the packaging, further enhancing brand loyalty.

Carlos Carrillo, Vice President of Global Innovation at Graphic Packaging, highlights the overarching goal of replacing outdated packaging formats with innovative, functional, and convenient solutions. "Boardio delivers on all three fronts, proving that brands no longer have to compromise on quality while adopting sustainable practices. By collaborating with co-packers like CTI, we simplify the process for brands to introduce this innovative packaging to market," he stated.

Through the joint efforts of CTI's co-packing abilities and Graphic Packaging's Boardio™ solution, nutraceutical and wellness brands across North America are embracing a modern packaging format. This solution supports both operational efficiency and enhanced shelf presence, ensuring businesses can meet consumer expectations head-on while also advocating for environmental sustainability. By eliminating unnecessary complexity in the packaging process, these partnerships bode well for brands aiming to lead in their respective markets without succumbing to heavy capital investment in new equipment.

In conclusion, the alliance between Graphic Packaging and CTI marks a turning point in the nutraceutical packaging landscape. With Boardio™, businesses can achieve a competitive edge through eye-catching designs, enhanced sustainability, and practical functionality," stated Thompson, encapsulating the essence of this ground-breaking venture. As the market evolves, innovative solutions like Boardio™ will play a pivotal role in redefining consumer expectations of what packaging can be in the health and wellness product space.

About Graphic Packaging Holding Company

Graphic Packaging specializes in producing consumer packaging primarily derived from renewable or recycled materials. As a leader in innovation, the company is dedicated to minimizing the environmental impact associated with consumer packaging. With a global footprint, Graphic Packaging serves many of the most recognized brands across various consumer goods sectors.

About Combined Technologies, Inc.

Established in 2000, CTI focuses on contract packing solutions for various packaging formats in nutraceutical, health and wellness, and consumer product markets. Operating from its Bristol, Indiana facility, CTI combines innovative manufacturing capabilities with stringent quality and safety protocols to support brands in bringing contemporary products and packaging formats to market.