TUMI Welcomes Chinese Actor Wei Daxun as New Asia Pacific Brand Ambassador

TUMI Welcomes Wei Daxun as New Brand Ambassador

TUMI, the renowned brand specializing in luxury travel accessories and lifestyle products, has recently appointed the celebrated Chinese actor Wei Daxun as its new brand ambassador for the Asia-Pacific region. This announcement comes alongside the grand opening of TUMI's latest flagship store in Shanghai, further solidifying the brand's commitment to expansion in Asia.

Wei Daxun is not just an established figure in the Chinese entertainment industry; he is widely admired for his versatility and authenticity. His expansive career spans across film, television, music, and charitable ventures, garnering him critical acclaim and a devoted fan base.

The Essence of TUMI and Wei Daxun

With a professional approach rooted in discipline and a passion for excellence, Wei embodies TUMI's core values, which include precision, creativity, and an unyielding drive for progress. As he joins TUMI at a pivotal moment, there’s a palpable excitement surrounding the brand's global outreach efforts.

This partnership is particularly significant as Wei makes his official debut in the concluding chapter of TUMI’s 19 Degree Lite campaign, aptly named "Uncompromisingly Light." This campaign emphasizes innovation and the freedom of movement, showcasing how TUMI's products cater to lives that are in constant motion.

Through the visionary lens of director David Pun and photographer GK, the campaign captures the essence of Wei's lifestyle, illustrating his journey across bustling cities and dynamic environments, always equipped with TUMI products. The lightweight 19 Degree Lite luggage line and the versatile Alpha Bravo series play central roles in this visual narrative, supporting Wei's lifestyle as he effortlessly transitions from one moment to the next.