Cafuné's Tokyo Summer Pop-Up: A Unique Fashion Experience in Harajuku

Cafuné's Tokyo Summer Pop-Up: Exclusive Fashion Unveiled in Harajuku

Cafuné, the modern bag brand born in Hong Kong, is excited to announce its Tokyo Summer Pop-Up event, continuing from last year. Set in the vibrant heart of Harajuku, the event will run from June 13 to June 30, 2025, at the Mil Gallery Jinguumae. To mark this special occasion, a pre-opening event was held on June 12, hosting numerous influencers and fashion enthusiasts who got a sneak peek of the latest summer collection.

The theme for this year’s event is “Style with a Strong Personality,” showcasing new summer materials and the brand’s debut charm collection. Visitors can dive into an eclectic range of items that effortlessly blend playful aesthetics with individual style, perfect for the summer vacation vibe. Among the highlights is the popular Stance collection, which features a diverse array of new woven designs just in time for the hot season.

The pop-up also introduces Cafuné’s first-ever “Giant Stance,” an astounding display that encapsulates the brand’s commitment to quality. Attendees will have the unique opportunity to experience the rich textures of Cafuné’s premium leather products firsthand through a dedicated leather display. Guests enjoyed taking photos in front of the Giant Stance and mingling with the exquisite products on display, using mirrors to match bags and refine their summer looks.

In addition to the visual delights, guests were treated to a preview of the brand's personalization service, which allows customers to customize their bags with selected charms. This exclusive service will be available to the general public on June 14, 21, and 22, making it a delightful end to a shopping spree in the stylish Cat Street area of Tokyo.

Event Details for the Tokyo Summer Pop-Up

Dates: June 13 (Friday) - June 30 (Monday), 2025
Hours: 10:30 AM - 8:00 PM (closing at 5:30 PM on June 30)
Location: Mil Gallery Jinguumae, 4-25-28 Jinguumae, Shibuya City, Tokyo 150-0001
Please note that inventory will change daily; for current stock, please contact the store directly.

Exciting Attractions at the Venue

Giant Stance
The Giant Stance is a one-of-a-kind, special display where the Stance collection is showcased within a giant structure. Expect a visually striking and Instagram-worthy experience.

Personalization Wall
The pop-up will feature a unique “Personalization Service.” Visitors can combine their chosen charms with their Cafuné bags for a personal touch, making it a memorable addition to their accessories.

Special Perks During the Event

- Customers spending over ¥70,000 (after discounts) on charms or small leather goods will be among the first 50 to receive personalized lettering service from calligrapher Motohiro Hon.
- This service is available by reservation only. Customers must bring their purchased items on the designated dates to avail themselves of this exclusive offering:

- June 14 (Saturday) 2:00 PM - 5:00 PM
- June 21 (Saturday) 2:00 PM - 6:00 PM
- June 22 (Sunday) 2:00 PM - 5:00 PM

- Please note that customers are limited to one item per person for personalization, and exchanges or returns due to dissatisfaction will not be accepted.