Qoil Supports Sekisui Chemical's In-House Entrepreneur Program Revitalization

Qoil, a subsidiary of iRidge based in Minato, Tokyo, has taken significant steps to support Sekisui Chemical's internal entrepreneurship initiative known as the "C.O.B.U. (Community of Brave Unicorns) Accelerator". Launched in April 2023, this program aims to foster new business development among employees, allowing all members of the Sekisui Chemical group to apply and engage in entrepreneurial projects.

The Role of C.O.B.U. Accelerator

The C.O.B.U. Accelerator is designed to cultivate talent capable of tackling new business challenges and to build a company culture that embraces bold initiatives. The program spans two years, divided into three stages, encouraging participants to validate their business hypotheses and conduct practical experiments. So far, it has attracted over 100 applications from employees across the group for both the 2023 and 2024 fiscal years, creating an enabling environment for employees to transform their ambitions into reality.

Communication Design Support from Qoil

Qoil plays a comprehensive role in this initiative, from pinpointing challenges to planning solutions and managing creative production. During the initial discovery phase, they employed internal surveys and discussions with the program's management team to identify bottlenecks. They assessed how the program is perceived by employees, identifying gaps between the ideal and current state, and revamped the program statement accordingly.

In the planning stage, Qoil was responsible for conceptual design and copy development. They also devised creative promotional materials aimed at boosting applications for 2025. This included various marketing creatives, such as landing pages, tailored to encourage participation. Qoil's commitment to supporting ongoing promotional efforts and enhancing communication strategies is resolute.

Insights from Sekisui Chemical

According to Mr. Suzuki, the head of the Innovation Promotion Group in the Business Development Department at Sekisui Chemical, the demand for consistent communication design and brand reinforcement for the C.O.B.U. Accelerator program has never been greater. Partnering with Qoil's expertise in communication design has led to the exploration of effective strategies for increasing public awareness and engagement. Moving forward, Sekisui Chemical intends to continue fine-tuning this collaboration to maximize the program's impact.

Meet the Project Members

The team at Qoil includes:

- Producer: Taiichiro Kubota
- Communication Director: Takayuki Kinone
- Creative Director/Copywriter: Keisuke Yoshida
- Art Director/Designer: Tomohiro Asano
- Designer: Hiroko Matsui

About Qoil

Qoil's mission is to ignite ideas and fuel creativity. As a marketing and creative company, they partner through every phase of communication—planning, creation, execution, and improvement. By merging logic with innovative ideas and creative execution, Qoil helps unravel business bottlenecks and supports strategic development to achieve business goals. They excel at integrating offline and online strategies to create effective communication solutions. Founded in June 2018, Qoil has its roots in the business design segment of Digital Garage before becoming a wholly-owned subsidiary of iRidge in March 2023. For more information, visit Qoil's official website.

About iRidge

iRidge specializes in supporting corporate app businesses and business production, assisting various sectors including retail tech, fintech, and mobility-as-a-service (MaaS) to drive digital transformation (DX). Their premier product, APPBOX, facilitates an innovative app business platform that boasts an active user base exceeding 10 million—the largest in Japan. iRidge offers strategies for communication design beyond apps, addressing both digital and real-world marketing initiatives. They leverage a team comprising producers, planners, and creative directors to provide unique value, drawing from extensive experience with leading firms across major industries. Explore more at iRidge's website.