#London #United Kingdom #Sustainable Practices #Assembly #B Corp

Assembly Europe Achieves B Corp Certification

In a significant advancement for sustainable business practices, Assembly, a leading global media agency, has officially announced its attainment of B Corp certification in Europe. This milestone highlights the agency's unwavering commitment to aligning its objectives with social and environmental responsibilities, joining a prestigious global community of over 9,000 certified organizations.

Background on B Corp Certification
The B Corporation certification is awarded by the nonprofit organization B Lab, which scrutinizes companies' impacts across various key areas, including governance, community engagement, and environmental management. Assembly's exemplary performance in the assessment, particularly regarding employee welfare, commitment, and satisfaction, propelled it to this notable recognition.

Gaby Sethi, Assembly’s Global Impact Officer, stated, “This B Corp certification exemplifies our determination to conduct business differently.” She elaborated that their mission is to create a fulfilling work environment, make substantial contributions to communities, and genuinely incorporate sustainability within their operations. The agency encourages brands and partners that share these values to collaborate in meaningful ways.

Setting New Standards for Media
Assembly is steadfast in its belief that media serves as a powerful tool for transformational change. With this certification, the agency aims to redefine the standards in the media sector, proving that businesses can achieve success alongside measurable social and environmental outcomes. Assembly emphasizes sustainable innovation, ethical practices, and social accountability.

Recent initiatives that underscore this commitment include:

• - Development of the Clean Media Lab: This innovative solution facilitates media decarbonization, aiding clients in their sustainability pursuits.
• - Launch of Partners for Progress: An inclusive investment program focused on supporting businesses that are owned and operated by diverse individuals.
• - Alignment with United Nations Sustainable Development Goals: With a strong focus on community-centric and environmental objectives.
• - Partnerships with Organizations: Collaborating with entities like Ad Net Zero, The Earthshot Prize, and the Conscious Advertising Network to advocate for responsible media practices and address social and environmental challenges.
• - Certification by the Living Wage Foundation: In the UK, reinforcing Assembly's commitment to equitable employment practices.

A Collective Commitment to Positive Impact
According to Matt Adams, CEO of Assembly Europe, “Achieving B Corp certification validates all the efforts towards transforming our agency.” He emphasized the collective commitment of the team to generate long-lasting, positive impacts not only for employees and clients but also for society as a whole. As Assembly progresses, it remains dedicated to continuous improvement, with plans underway to deepen sustainability initiatives, engage in community-focused campaigns, and further invest in employee development and wellbeing.

Adams underscores the notion that the B Corp certification is merely a stepping stone, stating, “We view this achievement not as a destination, but as an evolution.” The agency is driven by its ambition to identify changes that benefit employees and clients alike while continuously striving to enhance its behaviors and performance across all business facets.

Assembly has previously secured B Corp certification in the Asia-Pacific region and is actively pursuing this accolade in India, the Middle East, and North Africa, as well as North America.

About B Lab

B Lab is a global leader in transforming the economy to benefit people, communities, and the planet. The network establishes standards, policies, tools, and programs for companies, certifying those that lead the way as B Corps. As of today, the B Corp community involves more than 920,000 workers across 9,000 B Corps in 105 countries and 160 industries.

For more information and insights into the movement, visit B Corporation.

About Assembly Europe

Assembly is a premier omnichannel media agency, operating 26 offices worldwide. Its EMEA headquarters in London serves as a vibrant regional hub with extended presence in cities such as Paris, Milan, and Amsterdam. The agency comprises over 400 specialists in omnichannel strategies, brand performance, data science, and sustainability, dedicated to sparking growth for leading brands globally. Assembly is honored to have won the prestigious Google Premier Partner of the Year 2023 title and is committed to leveraging its unique technology solution, STAGE, together with its global talent pool exceeding 1,700 professionals.

As part of Stagwell, a challenger network driving marketing transformation, Assembly emphasizes its commitment to sustainable and responsible business practices.