KiU Outdoor Activity Brand Launches at and ST Store in May 2025

The Exciting Debut of KiU at and ST

Outdoor activity brand KiU will make its official debut at the and ST online shop starting May 14, 2025. This launch will include an exciting pop-up store at the and ST TOKYO flagship location from May 14 to June 11, showcasing the brand’s stylish and functional outdoor gear.

KiU, operated by World Party, is dedicated to promoting outdoor fun regardless of the weather, and their 2025 Spring/Summer collection encapsulates this mission with the theme, "Step Outside into a New Exciting World." The collection features an array of products including rain ponchos, bags, and various outdoor accessories, designed to be both practical and fashionable.

In conjunction with the launch, and ST is also celebrating with a special 20% point return campaign, allowing customers to earn rewards on their purchases of KiU products from the online store and during the pop-up event.

A Closer Look at and ST

The and ST online shopping platform is operated by Adastria Group, which boasts over 30 popular brands including Global Work, Nico and, and Lowrys Farm. The site is designed to connect over 20 million registered members with a wide variety of fashionable offerings, including an innovative mix of online and offline shopping experiences. The distinct feature of and ST lies in its commitment to providing a seamless shopping experience with accumulated points that are usable across both their brick-and-mortar stores and their online platform.

Additionally, the and ST flagship store, located on the first floor of WITH HARAJUKU in Shibuya, Tokyo, offers an array of fashion coordinated by knowledgeable staff, ensuring that shoppers have access to the latest trends and styles. With this blend of services, and ST continues to establish itself as a vital player in the fashion retail landscape, promoting the motto, "Play Fashion!"

Pop-Up Store Features and Collaboration

The KiU pop-up shop at and ST TOKYO will highlight the unique aspects of the brand. It will prominently feature products geared towards outdoor enthusiasts and everyday adventurers. Among the notable releases during this promotional period will be a collaborative collection with the renowned streetwear brand, ROLLING CRADLE, known for its pivotal role in the music scene and street culture. This collection integrates functionality suitable for outdoor activities with fashionable designs that resonate with today's trends.

Customers can expect waterproof performance gear that can withstand heavy rain—perfect for festivals or outdoor events—demonstrating the innovative fusion between music culture and outdoor functionality that KiU and ROLLING CRADLE represent.

KiU's Philosophy and Product Range

KiU believes that every outing can be an adventure, embracing the concept that stepping outside should ignite excitement and joy. Their offerings range from ponchos and umbrellas to stylish bags, all designed with affordability and high functionality in mind. KiU places a strong emphasis on meeting customer needs with intricate details in their products that make outdoor experiences more enjoyable, regardless of the weather conditions.

The brand invites customers to explore the new possibilities presented by their pop-up store, including collaborative outfits featuring KiU gear alongside other brands from the Adastria portfolio. The showcased staff board will provide a curated view of fashion combinations, enhancing the shopping experience for all outdoor enthusiasts.

About Adastria Group and World Party

Adastria Group operates several businesses spanning apparel and casual goods through brands such as Wpc., and many others, while World Party spearheads the KiU brand and has been an established name since 1985. The synergy between these companies highlights their mission to foster connections among customers, businesses, and the community, ultimately enhancing the fashion landscape in Japan and beyond.

For those interested in outdoor activities and stylish gear, the KiU brand's emergence at and ST presents an exciting opportunity to engage with dual aspects of fashion and function. Don't miss the chance to visit the pop-up store and participate in the can't-miss promotional campaign—it promises to be a memorable experience for all outdoor enthusiasts!