Harry Kane Becomes Global Brand Ambassador for EVEREADY, Expanding Its Market Reach

EVEREADY Welcomes Harry Kane as Global Brand Ambassador

On October 1, 2025, the renowned battery and lighting brand, EVEREADY, officially named Harry Kane, the celebrated captain of the England men’s soccer team and striker for Bayern Munich, as its Global Brand Ambassador. This strategic partnership is part of EVEREADY’s broader mission to enhance its presence globally and to make quality and affordable power accessible to families everywhere.

EVEREADY's Commitment to Quality

Providing reliability and affordability, EVEREADY has long been a trusted name in households across numerous regions. The company is eager to leverage Kane's international fame in a way that resonates with consumers. By aligning with a figure who embodies high performance, EVEREADY reinforces its dedication to providing reliable power solutions to families.

Lori Shambro, CMO of Energizer Holdings, parent company of EVEREADY, expressed enthusiasm about the collaboration: "We’re thrilled to build this partnership with a true global footballing icon and welcome Harry Kane as the EVEREADY global brand ambassador." Shambro added that this partnership is crucial for connecting with new customers and showcasing the brand's commitment to enhancing family lives through quality products.

Marketing Campaigns and Engagement

Throughout this multi-year engagement, Harry Kane will be featured in various marketing efforts directed towards a worldwide audience. These efforts will cover social media, digital channels, ecommerce platforms, outdoor advertising, and in-store promotions. This comprehensive approach aims to capitalize on Kane's extensive reach and fanbase, effectively enhancing EVEREADY’s visibility.

Harry Kane shared his excitement about this new role, stating, "I am excited and proud to be working with EVEREADY. They are a trusted global brand with a reputation for being there when it matters the most, especially when keeping things running smoothly at home. I look forward to working more closely with them!"

Not Just an Athlete

As one of football’s brightest stars, Harry Kane holds multiple records, including being the all-time top scorer for Tottenham Hotspur and England. His accolades include several Premier League Golden Boots, the prestigious Bundesliga Top Goal Scorer award, and the 2018 World Cup Golden Boot. Now at Bayern Munich, Kane continues to make headlines, recently becoming the fastest player in Europe’s top five leagues to score 100 goals.

Kane’s leadership both on and off the pitch makes him an ideal choice for EVEREADY. His character resonates well with the brand’s values, focusing on trust, reliability, and making life easier for families. The collaboration promises to exemplify how EVEREADY can play an integral role in powering everyday life.

About EVEREADY and Energizer Holdings

Founded as a key player in the battery industry, EVEREADY is a brand under Energizer Holdings, headquartered in St. Louis, Missouri. As a significant manufacturer of primary batteries and portable lighting products, Energizer is committed to serving consumers with its recognizable brands, including Energizer, Eveready, Rayovac, and Varta. With Kane’s iconic status, EVEREADY seeks to capture the attention of current and new consumers, emphasizing the importance of accessible power solutions in today’s fast-paced world.

Conclusion

The partnership between EVEREADY and Harry Kane marks a significant moment in the brand's marketing strategy and its commitment to growth on a global scale. As families look for reliable and affordable power solutions, Kane’s engagement promises to enhance EVEREADY’s standing as a leader in the industry, ensuring that quality products are at their fingertips, no matter where they are in the world.