#United States #Stamford #Henkel #all® free clear #NaviLens

all® free clear Integrates NaviLens Technology

In a significant move towards inclusivity, all® free clear has announced its status as the first laundry detergent brand in the United States to incorporate NaviLens technology into its packaging. This innovative initiative is aimed specifically at providing improved accessibility for people who are blind or have low vision, representing a milestone in consumer products innovation.

A Game Changer in Laundry Care

As the leading brand recommended by dermatologists and allergists for sensitive skin, all® free clear has always prioritized consumer needs. With over 7 million Americans living with low vision, the introduction of NaviLens technology highlights the brand's commitment to creating a more inclusive environment in everyday tasks. The packaging for all® free clear MIGHTY PACS® Original detergent will feature NaviLens smart codes, making laundry day easier and more manageable for everyone.

Philipp Schaffer, Corporate Senior Vice President and Regional Head of Henkel Consumer Brands North America, emphasized the importance of this initiative: "With NaviLens technology, we aim to make laundry more accessible so people can complete this essential, everyday task with greater ease and peace of mind."

Understanding NaviLens Technology

NaviLens is a groundbreaking navigation and scanning app designed for individuals with low vision and blindness. By simply downloading the app, users can scan the smart codes located on the all® free clear MIGHTY PACS® packaging, allowing their device to audibly announce critical information. This includes the product's name, type, dosing instructions, and its precise location in the store. The technology also supports individuals facing language barriers and those requiring additional assistance.

Javier Pita, CEO of NaviLens, expressed his enthusiasm for the partnership, stating, "Our collaboration with all® free clear marks an important step in bringing NaviLens technology to everyday household products, enhancing the shopping experience for all consumers."

Supporting the Blind Community

In addition to this innovative packaging solution, all® free clear is stepping further to support the cause by donating $25,000 to the American Foundation for the Blind. This donation will coincide with Low Vision Awareness Month in February, furthering efforts to promote equal opportunities for individuals living with blindness and low vision.

All® free clear's dedication to accessibility extends beyond the laundry aisle, playing a vital role in creating a supportive community. Their $25,000 contribution aims to propel the organization's mission forward, fostering an environment where those affected can thrive.

A Legacy of Care

With a legacy spanning generations, all® has established itself as a trusted partner in laundry care. Beyond MIGHTY PACS®, their product line includes concentrated liquid detergents and fabric softeners, all catering to the needs of sensitive skin. As the top recommended detergent brand by healthcare professionals, all® is committed to upholding standards of safety and efficacy in their products.

Henkel, the parent company of all®, is recognized internationally for its diverse range of consumer brands, contributing significantly to the company's overall success. With sales nearing $6.6 billion in North America alone, Henkel prides itself on innovation and quality, maintaining its status as a market leader.

Now, with the incorporation of NaviLens technology, all® free clear is poised to further enrich the lives of consumers, making laundry simpler and more accessible, while promoting inclusivity within the community.

For more information on this initiative and to learn how NaviLens technology can empower those with blindness and low vision, visit all® laundry's official site.