Introducing Saratoga® Signature Blue
Saratoga® Spring Water, a brand renowned for its luxurious quality, has officially launched its signature color, Saratoga® Signature Blue, designated as Pantone Color 286 C. This announcement, made by Primo Brands Corporation (NYSE: PRMB), marks an exciting collaboration with Pantone, a global authority in color, and coincides with its debut at Design Miami, one of the most prestigious design events in the world.
A Vibrant Legacy
The distinct cobalt blue of Saratoga® Spring Water has been an icon since its inception in 1872. The new Pantone designation cements the brand's unique presence on tables across America and in the hearts of fine dining enthusiasts. This refined color doesn’t merely enhance the visual appeal of the product; it adds a layer of sophistication, connecting the rich history of Saratoga Springs with contemporary aesthetics.
A Culinary Celebration
Amidst this announcement, a remarkable dinner event was held on December 2nd at Design Miami, helmed by the acclaimed Michelin-starred Chef Curtis Stone. The event attracted notable guests including television personality Kathy Hilton, creating a buzz around combining culinary art with the essence of Saratoga. The menu featured a variety of innovative dishes paired expertly with Saratoga Spring Water, highlighting the brand's commitment to the 'Art of Water'.
“Every sip of our water represents an enduring connection between nature and craftsmanship,” commented Brittany Aitken, Senior Brand Manager for Saratoga Spring Water. This philosophy encapsulates the essence of the new color which, according to Laurie Pressman of the Pantone Color Institute, symbolizes sophistication and luxury, infused with a soul-stirring energy.
A Multisensory Experience
At the Design Miami event, the Saratoga® Supper Club featured a multisensory journey designed by artist Emilie Baltz, capturing the geographical and emotional tones of Saratoga Springs, New York. Diners were treated to an exquisite striped bass tartar adorned with blue borage flowers—an opening dish that paid homage to the signature blue color. This experience was more than just dining; it engaged the senses in a celebration of creativity and culinary excellence.
Continued Partnerships
Saratoga Spring Water has also partnered with Bravo’s reality show,
Top Chef, to establish its presence in the culinary scene. Kathy Hilton, a well-known figure in both hosting and high-profile events, continues to embrace Saratoga Spring Water as her go-to hydration choice for gatherings. “I’m excited to be part of this collaboration, and I can’t wait for a night filled with great food, fun, and, of course, water,” she stated.
Available to the Public
Following the exclusive launch, the Saratoga Supper Club experience will be accessible to the public starting December 4, allowing more guests to indulge in this exquisite culinary adventure throughout select cities until January 2025. This initiative emphasizes not only the quality of Saratoga water but also its versatility in pairing with fine dining.
About Saratoga® Spring Water
Saratoga® Spring Water has been delivering quality American spring water for over 150 years. Known for its exquisite taste and elegantly crafted still and sparkling varieties, it has become synonymous with high-end dining.
The brand prides itself on providing superior hydration solutions, sustainably sourced, and dedicated to safeguarding water resources and packaging for future generations. The introduction of Saratoga® Signature Blue not only signifies an artistic expression but also a commitment to quality and excellence that resonates through time.
For more details on the Saratoga experience and its events, visit the
Saratoga website.
Conclusion
As we celebrate the milestone of the launch of
Saratoga® Signature Blue, it’s a quintessential moment for the brand that artfully combines its rich heritage with futuristic creativity, elevating the experience of hydration to new artistic heights.