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Jungbunzlauer Showcases Sustainable Innovation in Home Care at SEPAWA 2025

Jungbunzlauer, a global frontrunner in high-quality, sustainable ingredients derived from natural sources, is making waves at SEPAWA 2025 in Berlin, taking place from October 15-17. The company is set to present its latest innovations focused on eco-friendly formulations for household cleaning products. Under the theme “Tabs, Powders, and Concentrates: Sustainable Formats for Efficient Cleaning Solutions”, Jungbunzlauer aims to demonstrate how innovations in ingredients and formats can significantly reduce environmental impact while maintaining high performance.

With the market for eco-friendly cleaning products projected to grow at an annual rate of 11%, reaching a value of $71 billion by 2032, brands and manufacturers face increasing pressure to rethink how they develop, formulate, package, and deliver household cleaning solutions. Jungbunzlauer is addressing this challenge with naturally sourced, biodegradable ingredients, utilizing formats that minimize transportation emissions, reduce packaging waste, and promote safer usage.

Franck Ueberschlag, Executive Vice President of Product Management at Jungbunzlauer, remarked, “As the market for sustainable home care expands, companies have a genuine opportunity to differentiate themselves while achieving their Scope 3 reduction goals. Our portfolio is designed to enable customers to achieve cost-effective cleaning performance with high-quality ingredients that are both sustainable and future-oriented.”

One of the highlights at the event will be a presentation on a citric acid-based rust removal solution by Jungbunzlauer's scientist, Carolin Southerland, scheduled for Wednesday, October 15, at 12:15 PM. This innovative solution is suited for both industrial and household applications, demonstrating that effective cleaning performance, safety, and sustainability can go hand in hand.

Alongside its product innovations, Jungbunzlauer will also serve as a sponsor for the Sustainability Speaker Zone, reinforcing its commitment to industry-wide collaboration and responsible innovation. The company aims to take a pioneering role in the development of naturally better ingredients that enhance everyday life and continues to place sustainability at the forefront of its innovations, operations, and services to customers and communities worldwide.

For further details on Jungbunzlauer’s sustainable home care initiatives, visit their website at www.jungbunzlauer.com/industry/home-care/.

About Jungbunzlauer

Jungbunzlauer is a leading manufacturer of high-quality, sustainable ingredients derived from natural sources, serving industries such as food and beverage, nutrition, health, home care, and personal care. The company has established itself as a pioneer in the development of naturally superior ingredients that enhance daily life and is a reliable partner offering a diverse portfolio of texture agents, acidifiers, sweeteners, minerals, and tailored solutions to meet the evolving needs of its customers. Headquartered in Basel, Switzerland, and equipped with state-of-the-art facilities, including large-scale fermentation plants in Europe and North America, Jungbunzlauer supplies products to over 130 countries worldwide. Founded over 150 years ago, the company has evolved into a business with a revenue of 1.3 billion CHF, supported by nearly 1,400 dedicated employees committed to a healthier and more sustainable future. For more information, visit www.jungbunzlauer.com.