Wonder® Enhances Partnership with USO, Launches Supportive Campaign for Military Families

Wonder® and USO: A Commitment to Joy and Support for Military Families

Wonder® is taking a significant step forward in its commitment to support military families by renewing its partnership with the USO (United Service Organizations). The renowned brand has announced the extension of its annual campaign, Deploy the Joy, through 2026. This initiative is aimed at honoring and uplifting military families while fostering a sense of community and connection.

Since the inception of their collaboration in 2018, Wonder® has dedicated considerable resources and efforts towards various programs designed to connect service members and their families during their military journey. By the end of 2026, Wonder® is set to contribute over $3.35 million to the USO, a testament to its unwavering support.

Ashley Smith, the director of brand management at Wonder®, emphasized the essence of the partnership by stating, "Through this partnership, Wonder Bread helps spread joy with the most delicious and nostalgic products while giving back to our American heroes." This reflects the brand’s respect and gratitude towards the sacrifices made by service members.

During this year’s Deploy the Joy campaign, running from April 13 to September 6, Wonder® has introduced a variety of exciting products and initiatives. Among these is the Mini Loaf, a new 12-slice version of its Classic White Bread, aimed at reducing waste and catering to smaller households. Packed with the same amount of calcium as an 8-ounce glass of milk in just two slices, this product aims to appeal to health-conscious consumers without compromising taste. The Mini Loaf was launched with limited-edition packaging that features red, white, and blue colors alongside the USO logo, promoting patriotism and pride.

Additionally, to enhance engagement among customers and participants, Wonder® has introduced a $10,000 Backyard Makeover Sweepstakes. This unique contest invites families to win the ultimate backyard transformation. Furthermore, 10 selected service members will receive high-quality grills as part of the initiative, ensuring more joy and memorable moments at home barbecues. Interested participants can easily enter the sweepstakes through QR codes found on various Wonder® products or via the campaign's dedicated website, DeployTheJoy.com.

Wonder® is also stepping up by sponsoring USO events at Fleet Week in New York City and Los Angeles from May 23-26, 2025, dedicated to honoring U.S. military members' commitment and sacrifices. Another exciting aspect of this collaboration includes hosting an All-American barbecue event at Fort Sill in Oklahoma, which is designed to bring service members and their families together for a day of camaraderie, appreciation, and great food.

The initiatives born from the partnership between Wonder® and the USO are a clear reflection of the brand's commitment to honor those who serve the nation. With nostalgia and quality at its core, Wonder® continues to stand by its motto: for the people who serve™.

About Wonder Bread

Founded in 1921, Wonder Bread has a rich history tied to the American experience. Known for popularizing sliced bread, the brand has become synonymous with comfort, good food, and joyful moments shared with family and friends. A division of Flowers Foods, Inc., one of the largest producers of packaged bakery foods in the United States, Wonder remains an iconic choice at picnics, barbeques, and in everyday breakfasts.

About the USO

Established in 1941, the USO is a leading nonprofit organization focused on enhancing the well-being of America’s military service members and their families. Through a network of over 250 locations worldwide, the USO offers impactful programs ranging from care packages and entertainment to youth programming, ensuring that no service member feels lonely during their service.

In conclusion, the partnership between Wonder® and the USO is not just a campaign but a heartfelt mission to support and uplift military families throughout their journeys, reflect the essence of community, appreciation, and joy.