#Japan #Amazon #Fukuoka #Ureru Group #Rakuten Mall

Ureru Group Expands to Support Rakuten Mall

In a strategic move to enhance its service offerings in the ever-evolving eCommerce landscape, Ureru Group, based in Fukuoka and led by CEO Koichi Kato, has officially launched support services for one of Japan’s largest eCommerce platforms, Rakuten Mall. This initiative comes as the group extends its previous operations that focused on Amazon and TikTok Shop, marking a significant milestone in their journey towards building a comprehensive cross-border eCommerce strategy.

A Strategic Hub for Cross-Border eCommerce

This new development is not a mere channel extension; it's a vital strategic hub designed to connect Japan with the world and vice versa. The objective is to fortify Ureru Group's dominance in cross-border eCommerce.

The Untapped Potential of Rakuten Mall

Rakuten Mall continues to be a powerful player in the Japanese eCommerce sector, with immense potential yet to be fully harnessed. The customer volume and brand appeal provided by Rakuten are still unparalleled. Furthermore, Rakuten is exploring ways to facilitate foreign users purchasing through domestic platforms, paving the way for a reverse cross-border approach.

With systems like ‘Overseas Partner Flagship Store’ in place, Rakuten aims to create channels for distributing domestic products to international markets.

Growth Foundations in the Cross-Border Market

The model of mall-type eCommerce leverages existing traffic and logistical infrastructure, allowing Ureru Group to effectively integrate into the growing cross-border market. By adding Rakuten Mall to its portfolio alongside Amazon and TikTok Shop, Ureru Group can enhance channel crossover effects and significantly broaden options for participating vendors.

Implementation of Support Models

Rakuten Cross-Border Sales Support Package

• - Automated Product Linking Engine: This will streamline product format conversion, manage translations, and optimize listings.
• - Payment and Currency Support: To assist with overseas payment cart integration and manage exchange risks.
• - Logistics Pathway Construction: Facilitating the optimal formation of cross-border logistics networks.
• - Customer Support Enhancement: Offering multilingual support and return processing structures.
• - Integrated Advertising and Promotion: Combining internal Rakuten promotional strategies with cross-border advertising initiatives.

Providing this comprehensive package aims to benefit both Rakuten Mall merchants and domestic mall operators significantly.

Creating Customer Circulation through Cross-Channel Collaboration

• - Data Synchronization: Easing customer interactions between platforms like Amazon, TikTok Shop, and Rakuten.
• - Market Responsive Introductions: Prioritizing popular products in new regions and opening avenues for inbound sales.
• - Key Performance Indicators (KPI): Focusing on optimizing channel-crossing customer lifetime values (LTV), customer bounce rates, and cross-border revenue percentage.

Building Unique Barriers to Entry

• - Fine-tuning Ureru's proprietary sales methodologies for Rakuten’s cross-border specifications.
• - Incorporating machine learning for optimal listing and pricing strategies.
• - Long-term plans to develop a distinctive brand around the cross-border platform, making it challenging for competitors to replicate.

Expected Outcomes and Synergies

• - Increasing Appeal for Businesses: Many companies currently using Rakuten Mall would likely consider crossing borders with the introduction of this service package, enticing businesses previously hesitant to engage in cross-border sales.
• - Diverse Revenue Streams: Opportunities for income through listing fees, performance-based rewards, subscription support models, and integrated commissions from both domestic and cross-border operations are anticipated.
• - Maximization of Group Assets: This support program is expected to synergize well with Ureru Group's existing ventures in AI marketing and D2C business strategies, enhancing their impact across the board.

Future Outlook and Roadmap

• - Short-Term (6-12 Months): Focus on internal validation of the support plans, pilot program rollout, and API logistics testing.
• - Medium-Term (12-24 Months): Full launches and marketing initiatives, along with standardization across Amazon, TikTok, and Rakuten models.
• - Long-Term (24+ Months): Establish Rakuten Mall as the central hub for cross-border activities and explore additional domestic platforms for expansion.

Ureru Group invites stakeholders and investors to be part of this evocative journey, as they aim to carve a new chapter in the cross-border eCommerce narrative. Witness the revolution of Rakuten Mall support unfold as Ureru Group pioneers a new era in digital commerce.