Apaman Shop's Beloved Character 'Bea-kun' Welcomes New Partner 'Hani-chan' on April 14!

Apaman Shop Introduces Hani-chan: A New Chapter in Bea-kun's Story

The Apaman Network, Inc., headquartered in Chiyoda, Tokyo, is excited to announce the arrival of Hani-chan, the much-anticipated partner of our beloved mascot, Bea-kun. This unveiling is set to take place on April 14, 2025, via our official Apaman Shop social media accounts, marking a fusion of fun and romance in our branding. With over 1,800 rental housing agencies under our operation, our character's stories resonate with our clients and reinforce our brand message, engaging the community effectively.

The introduction of Hani-chan comes as part of our campaign focused on matchmaking, aptly named the '良縁成就企画', or 'Good Relationship Realization Project'. Now, Bea-kun, known for his friendly persona, will have Hani-chan by his side—a character that exudes brightness, liveliness, and warmth. With her personality drawing in those around her, Hani-chan promises to bring a new dynamism to Bea-kun’s existing narrative, steering towards heartwarming adventures that capture the essence of companionship and joy.

Meet Hani-chan

Profile:

- Name: Hani-chan
- Height: 165 cm
- Weight: A secret
- Gender: Female
- Blood Type: B
- Birthday: October 6
- Personality Traits: Cheerful, energetic, with a hint of a playful nature
- Favorite Foods: Bananas, oranges, pancakes
- Distinctive Features: A red ribbon and a heart-shaped tail
- Relationship with Bea-kun: A destined couple brought together through the project.

The excitement doesn’t stop at the character reveal! To further engage our audience, we will be introducing a delightful 13-frame comic series that showcases the daily lives and adventures of Bea-kun and Hani-chan. Each month, a new comic strip will be shared across our official social media platforms, providing fans with a regular dose of entertainment and charming storytelling.

Campaign Details

On April 14, 2025, the public can expect a special presentation of the story detailing Bea-kun and Hani-chan’s first encounter. Along with this, we will launch the '#BeaHaniGoodMatch Campaign' on April 15, where followers have the chance to win exciting prizes from our delightful merchandise list:

- Prize 1: A plush doll of Bea-kun
- Prize 2: A protective charm from the Tokyo Daijingu, imbued with wishes for happiness
- Prize 3: A digital gift worth 3,000 yen from Asoview!
- Prize 4: A pasta set worth 2,000 yen from Pietro
- Prize 5: A pancake set valued at 3,000 yen from Kyushu Pancake

Participating in the Campaign:

1. Follow the official Apaman Shop accounts on Instagram and Twitter.
2. Like the campaign post and comment your desired prize by April 27 at 18:00.
3. Winners will be notified via direct message by April 30.

It is crucial to note that winners will be selected from public accounts only, and prize distribution will be limited to addresses in Japan.

Apaman Network remains committed to enhancing community engagement through characters and stories that reflect our brand ethos. As Bea-kun and Hani-chan venture forth, our audience can look forward to delightful interactions and a sense of connection that goes beyond mere sponsorship. We invite everyone to join our journey!

About Apaman Network

Apaman Network, Inc. is a leading player in the rental housing brokerage sector, boasting a franchise that spans an extensive number of rental agencies across Japan. With a commitment to enhancing the experience for our clients, our range includes a platform business and technology solutions to streamline rental management and service delivery. Learn more about our company and values at Apaman Shop Corporate Group.

For inquiries or media requests, please reach out to the Communications Team at Apaman, located in Chiyoda, Tokyo. We look forward to sharing more joyful stories that resonate with our community!