#Japan #Eyewear #Shinagawa #OWNDAYS #BACK in BLACK

OWNDAYS Unveils the 'BACK in BLACK' Eyewear Collection

Introduction

In the realm of eyewear, black often signifies sophistication and elegance. Renowned brand OWNDAYS embodies this sentiment with the launch of its new collection, 'BACK in BLACK', set to debut on September 6, 2025, coinciding with Japan's 'Black Day'. This line introduces a blend of classic styles and contemporary designs, staying true to the timeless appeal of black, a color that resonates deeply with many.

Background of the Collection

Following the success of its previous 'BLACK COLLECTION', which saw demand exceed expectations by 130%, OWNDAYS has decided to expand its offerings. The 'BACK in BLACK' collection aims to showcase the versatility of black eyewear through a variety of styles, ranging from traditional to trendy Y2K-inspired frames.

The Meaning of Black for OWNDAYS

For OWNDAYS, black is more than just a color; it represents the essence of the brand's identity. Recognized for its universal charm, the color has garnered significant popularity among customers looking for frames that enhance their style.

The Collection Launch Details

The 'BACK in BLACK' series will be released in two phases:

• - Phase One: Launching on September 6, 2025
• - Phase Two: Launching on September 18, 2025

These frames will be available at all OWNDAYS locations (excluding outlet stores) and through their online store.

Collection Features

• - Wide Range of Styles: The collection includes nine distinct models, each offered in three different colors.
• - Diverse Aesthetics: Styles range from a classic Boston shape with luxurious details to modern square frames designed to enhance facial features without overpowering them.
• - Quality Craftsmanship: Each pair is meticulously crafted, ensuring the highest quality in both design and comfort. Specifications such as intricate design elements and robust structures demonstrate the brand's commitment to excellence.

Highlights of 'BACK in BLACK' Models

1. OB1011G-5A: A luxurious Boston-style frame that boasts a jewel-like glow, featuring a delicate twist design on the bridge and temples, priced at ¥13,000.
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2. OB1012G-5A: A square frame that smartly enhances facial contours, intricately designed for a reflective finish, also priced at ¥13,000.
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3. OB2009G-5A: An oval frame that captures Y2K vibes, featuring photochromic lenses that adapt between indoor and outdoor lighting, priced at ¥8,000.
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4. OB1009G-5A: A unique two-point square frame that transitions its looks depending on the lighting, priced at ¥11,000.
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5. OB2013J-5A: A classic Wellington frame updated with a robust black finish, combining timeless appeal with modern comfort, priced at ¥13,000.
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6. OB2003N-4A: Designed for relaxation, this Wellington-style frame emphasizes comfort with gentle padding, priced at ¥9,000.
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7. OB2004N-4A: A crown pant style that combines high fashion with comfort elements, priced at ¥9,000.
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8. OB2011G-5A (Phase Two): Thick black Boston-type frame designed for impact, priced at ¥15,000.
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9. OB2012G-5A (Phase Two): A strong silhouette Wellington frame that redefines standards at ¥15,000.
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Future Prospects

The 'BACK in BLACK' collection symbolizes more than just a temporary line; it will evolve as a key part of OWNDAYS' brand identity. The brand aims to consistently introduce new styles, blending contemporary trends while retaining the timeless allure of black, ultimately catering to diverse lifestyles and helping individuals express their unique selves. Stay tuned for more updates on what 'BACK in BLACK' will bring to your eyewear experience!

About OWNDAYS

As a globally recognized eyewear brand with over 600 stores across 13 countries, OWNDAYS aims to enhance daily lives through stylish and functional eyewear. Our mission is to innovate and deliver a superior customer experience, expanding our reach from Japan to the world.

For inquiries, please contact the OWNDAYS customer service hotline at 0120-900-298, or explore more at OWNDAYS Eyewear.