Meizu Unveils Its Foreign AI Ecosystem Strategy at MWC 2025

Introduction

The Mobile World Congress (MWC) 2025, held in Barcelona, witnessed an impressive display of advancements in technology from companies around the globe. Among the standout participants was Meizu, which presented its ambitious strategy for the AI-driven ecosystem under the Flyme brand. The theme for this year’s event, "AI Illuminates a Better Life," reflects Meizu’s focus on integrating artificial intelligence into their suite of products, showcasing their commitment to innovation and global expansion.

A Robust Showcase of AI Products

During the exhibition, Meizu introduced its complete AI ecosystem products, marking their significant re-entry into international markets. The debut of the Mblu22 and Note22 series smartphones was particularly notable, as they will feature the Flyme operating system and are expected to hit the shelves in April 2025. These devices aim to reach consumers in Asia-Pacific, Latin America, the Middle East, Central Asia, and Europe. The exhibition also presented well-known existing models such as the Meizu 21, Meizu 21 PRO, and Lucky08, enticing attendees with their cutting-edge design and technological prowess.

Technological Innovations in AI

Meizu leveraged its proprietary technology at this year’s MWC, demonstrating an industry-first integration of the DeepSeek AI model into the Flyme OS. This advancement allows users of the Meizu 21 series and Lucky 08 to experience enhanced AI functionalities, further solidifying Meizu's position as a leader in AI-integrated technology. Additionally, their StarV smart glasses received acclaim for various features, including simultaneous translation and transcription capabilities, showcasing the versatility of AI applications.

StarV Air2: A Breakthrough in Smart Glasses

One of the most striking products introduced at the MWC was the StarV Air2 smart glasses. This innovative device became the top-selling tech product in its category post-launch, claiming a remarkable 41.5% market share in its first quarter. These glasses are designed to work seamlessly with AI models, providing functionalities that appeal to a broad user base, especially at major tech exhibitions where interactivity is crucial.

Success of Flyme Auto

In addition to consumer electronics, Meizu has made great strides in automotive technology with Flyme Auto. This intelligent cabin system has rapidly gained traction, ranking first in new user acquisition for four consecutive months. In January 2025 alone, over 132,000 compatible vehicle models were sold. Currently, 22 different car makers, including Geely and LYNK & CO, feature Flyme Auto, underscoring its robust market presence and willingness to cater to the evolving demands of tech-savvy consumers.

Global Strategy and Partnerships

As part of its globalization strategy launched in 2024, Meizu has made significant progress by partnering with Geely for product launches in various countries across Asia and beyond. The comprehensive AI ecosystem provided by Meizu connects consumers, vehicles, and smart home technologies, which is a defining aspect of their international business model. The brand’s dedication to developing a robust global ecosystem focusing on intelligent travel technology through smartphones, smart glasses, and vehicle integration is noteworthy.

Looking Ahead

Looking forward, Meizu is set to enhance its global competitiveness through targeted investments and local market adaptations. With a focus on the global AI technology ecosystem, Meizu aims to deliver superior products that resonate with consumer expectations worldwide. The corporation aspires to solidify its presence in international markets by continuously innovating and developing products tailored to meet local consumer needs.

In conclusion, the showcasing of Meizu's innovative ecosystem at MWC 2025 reveals not only the advancements in artificial intelligence but also positions the brand as a formidable player on the global stage. As consumer expectations evolve, Meizu remains committed to pushing the boundaries of technology and user experience.

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