Survey Reveals Growing Popularity of Backpacks for Business Use in 2025

Backpacks in Business: A 2025 Analysis

In a recent survey conducted by FUMIKODA, a company known for its stylish and functional business bags, the results showed that backpacks are becoming the go-to choice for business professionals, with a usage rate of 46.6%. This marks an increase from last year's figure of 38.2%, reflecting a trend that has steadily grown since the survey's inception in 2020, where the use was only 25.5%. Over the past five years, we have seen a notable rise of more than 20% in the percentage of users opting for backpacks in their professional life.

Survey Overview

This comprehensive survey was aimed at individuals aged 20 and above, focusing on their preferences for business bags. It was conducted online between February 1 and September 20, 2025, with a sample size of 588 participants. The findings grant valuable insights into the evolving landscape of business attire and accessory preferences.

Key Findings

1. Lightweight Preference: A staggering 72.6% of respondents indicated that lightweight design is their top priority when choosing a business backpack. This is reflective of a broader desire for practicality and comfort.
2. Usage Beyond Business: Approximately 70% of participants also reported using backpacks while traveling or on business trips, further emphasizing their versatility.
3. Color Choices: Black remains the dominant color choice for business backpacks, selected by 84.2% of respondents, reinforcing the emphasis on professionalism in accessory color selection.
4. Material Preferences: Interestingly, the survey found a preference for synthetic materials over leather, indicating that consumers are prioritizing not just weight but also durability and ease of maintenance.
5. Number of Backpacks Owned: About 25% of participants own more than two business backpacks, showcasing how integral these items have become to their daily lives.

FUMIKODA's Response

In response to these shifting preferences, FUMIKODA has developed its innovative 2-way backpack, named "BILLY". Designed with the feedback of users in mind, 'BILLY' aims to meet the demand for a lightweight yet elegant backpack suitable for various business scenarios.

Utilizing FUMIKODA's high-durability synthetic leather, FUMITEX®, the backpack offers a design that elegantly accommodates both laptops and A4 documents, making it ideal for professionals frequently on the move. Since its launch in 2020, 'BILLY' has received positive reviews, boasting a customer satisfaction rating of 98.2%.

FUMIKODA's Commitment to Quality

FUMIKODA was founded by Fumi Koda, a creative director and entrepreneur committed to sustainable practices without compromising on style. The brand utilizes eco-friendly materials, including high-quality synthetic leather and upcycled textiles, supporting workers in employment assistance facilities.

Their production process involves skilled artisans ensuring that each backpack is crafted with care. The brand's mission embodies the idea of delivering well-being in every workspace, emphasizing a commitment to sustainability and ethical practices in fashion.

Future Developments

After the success of the 'BILLY' backpack, FUMIKODA introduced an evolved model that includes a carry-on feature. This new version exceeded its crowdfunding goals, achieving over 7.46 million en masse contributions. The brand is also launching a lightweight tote bag, 'ALEX to go', highlighting their ongoing commitment to innovation in business accessories.

With color options that range from Black to Warm Gray, and retailing from approximately ¥59,400 to ¥66,000, FUMIKODA continues to cater to the aesthetic and functional demands of modern professionals.

FUMIKODA illustrates how brands can balance functionality, style, and environmental responsibility. As the market evolves, FUMIKODA remains at the forefront, championing the needs of contemporary business professionals while supporting sustainable practices in fashion.

Conclusion

The results from this survey underline a significant transformation in the preferences of business professionals towards backpacks, heralding a shift that values practicality, style, and comfort in the workplace. As companies like FUMIKODA continue to innovate in response to these trends, the future of business accessories looks promising, emphasizing not just functionality but also ethical considerations in their production processes.