Candyspace Unveils First Optimizely SaaS Site in EMEA for CFM International

Introduction

In a significant move aimed at enhancing digital experiences in the aerospace sector, Candyspace, a leading digital product agency and Optimizely Gold partner, has launched the new CFM International website, cfmaeroengines.com. This milestone marks the first commercial implementation of Optimizely's Software as a Service (SaaS) content management system (CMS) in the Europe, Middle East, and Africa (EMEA) region.

Transforming Aerospace with Optimizely

CFM International, one of the world's largest manufacturers of commercial aircraft engines, chose Candyspace as its digital partner to revamp its online presence. This project focuses on deploying the latest version of Optimizely's headless CMS, which integrates advanced features that position CFM at the forefront of digital transformation within the aerospace manufacturing sector.

Features of the New Platform

Future-Ready Architecture

The newly launched site is built on a flexible and future-proof architecture. By adopting a headless CMS approach, backend content management is decoupled from the front-end user experience. Collaborating with Vercel for optimal hosting solutions ensures that the CFM site delivers ultra-fast performance while offering developers the creative freedom to design engaging front-end experiences.

User-Friendly Content Editing

Unlike other headless CMS platforms, Optimizely's SaaS CMS offers an unparalleled content editing experience for marketers. With the innovative Visual Builder and interactive live preview feature, marketing professionals at CFM can now create captivating online experiences without developer assistance. This dramatically enhances content creation efficiency and accelerates the go-to-market process.

Scalability and Security

Designed to support enterprise growth, the Optimizely SaaS CMS platform is built for scalability. Its Optimizely Graph technology allows for swift omnichannel content distribution. Moreover, automatic scaling and updates bolster security while reducing maintenance burdens for developers.

CFM: A Model for Digital Transformation

The new cfmaeroengines.com showcases interactive experiences, real-time updates, and data-driven storytelling, attracting over 250,000 annual visitors. This site provides a responsive user experience, an intuitive event booking system, and seamless news integration across all devices.

The Catalyst Behind the Launch

Candyspace contributed its comprehensive strategy, UX experience, and unparalleled technical expertise to deliver this project. Acting as both a strategic and technical leader, the agency played a crucial role in realizing CFM's revitalized digital presence.

Tom Thorne, CEO of Candyspace, commented on this achievement, stating, “This launch is a significant milestone as the first implementation of Optimizely's SaaS CMS outside North America. We take pride in CFM International benefiting from a platform designed to deliver speed, performance, and agility.”

Optimizely: Redefining CMS for Modern Enterprises

Optimizely continues to lead in the digital experience industry, recognized by analysts for its architectural flexibility and integrated suite of personalization and experimentation tools. The launch of the new SaaS solution empowers marketing teams with creative independence, reduces technical expenses, and enhances DevOps agility.

Nazanin Ramezani, Vice President of Product, CMS at Optimizely, highlighted, “Optimizely CMS is designed with marketers in mind, providing them the freedom to move quickly with tools like Visual Builder and AI-assisted workflows, while offering the scalability that businesses need.” She further stressed the importance of CFM and Candyspace's pioneering effort in Europe, showcasing how modern digital experiences should be crafted.

The Road Ahead

Candyspace and Optimizely are committed to continuing their partnership by innovating SaaS and headless CMS solutions for prominent global brands, steering the modernization of content, experimentation programs, and personalized digital experiences in various industries.

About CFM International

CFM International, a 50/50 joint venture between GE Aerospace and Safran Aircraft Engines, stands as one of the leading aviation engine manufacturers globally, delivering over 50,000 engines to airlines worldwide.

About Candyspace

As a comprehensive digital product agency and Optimizely Gold partner, Candyspace specializes in the design, development, and optimization of websites, mobile applications, and e-commerce platforms for ambitious organizations focused on growth and digital transformation.

About Optimizely

Optimizely's mission is to improve the lives of marketing professionals through Optimizely One, the world’s first operating system for marketing teams. Optimizely One combines industry-leading solutions for content management, content marketing, experimentation, commerce, and personalization, streamlining each stage of the marketing lifecycle through a single AI-powered workflow. With a fully composable platform, Optimizely takes pride in helping global brands like Salesforce, Zoom, and Toyota create content rapidly, confidently run experiments, and deliver top-quality experiences.