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Cool Japan DX Summit 2025: Unveiling Session 1 Details

The Cool Japan DX Summit Executive Committee, managed by Vpon and headed by CEO Yoshitaka Shinohara, has announced detailed plans for Session 1 of the upcoming Cool Japan DX Summit 2025. Scheduled for November 21, 2025, this prominent event aims to enhance the global visibility of Japan’s unique cultural and business propositions through a comprehensive blend of sessions featuring industry experts.

Purpose of the Summit

This flagship event, attracting over 4,500 participants, represents Japan’s largest gathering focused on the intersection of Cool Japan and digital transformation (DX). The summit's goal is to amplify Japan's rich history, culture, intellectual property, content, fashion, beauty, and tourism resources through digital means. It serves as a platform where business leaders focused on global market expansion and digital innovation converge to exchange insights and foster collaborative efforts transcending industries.

Session Overview

SESSION 1: 11:25 AM - 12:20 PM

Theme: "Expanding Japan's Charms Through Synergy in Business – Food, Content, Music, Traditional Culture, Fashion, Inbound Strategies, and Innovation"

This session promises to gather the compelling forces of Japanese culture and business, exploring how elements like food, content, music, and fashion can create new values and possibilities through cooperation. The discussion aims to rediscover Japan's allure from a global perspective and pave the way for future growth.

Event Details:

• - Date: November 21, 2025 (Friday)
• - Format: In-person event with subsequent online broadcast planned
• - Venue: TODA HALL & CONFERENCE TOKYO, Kyobashi, Chuo City, Tokyo
• - Organizer: Cool Japan DX Summit Executive Committee
• - Management Office: Vpon

Featured Speakers

Diverse speakers from various sectors will grace the stage:

Yo Murakami - Editor-in-Chief at WWDJAPAN

After graduating from Tohoku University, Yo Murakami began his career as a social reporter at Shizuoka Shimbun. Following a stint at the Fashion Institute of Technology in New York, he returned to Japan, where he excelled in multiple editorial roles, eventually becoming the editor of WWDJAPAN.

Yusuke Nakagawa - CEO of Asobisystem Inc.

Established in 2007, Nakagawa’s Asobisystem has been pivotal in promoting Japan’s “Aomojikei Culture.” Focusing on Harajuku’s impact on fashion, music, and lifestyle, he aims to spotlight uniquely Japanese content on the global stage.

Naomi Dōsato - Planning Officer, Intellectual Property Strategy Promotion Office

Since joining the Ministry of Internal Affairs and Communications in 1998, Dōsato's work has been crucial in promoting digital utilization in regions and developing information communication policy. She has been integral to advancing the Cool Japan Strategy since 2024.

Koji Tezuka - Executive Officer at Bandai

Tezuka has a rich history in game development, leading projects like Dragon Ball Z: Dokkan Battle. Currently heading Bandai's card business, his experience encompasses various facets of entertainment content creation.

Jun'ichi Nakayama - Entertainment Sociologist and Entrepreneur

Nakayama combines his roles in research, policy advising, and venture entrepreneurship, focusing on the international expansion of Japanese entertainment. He actively promotes IP projects abroad through his consultancy.

Benefits of Participation

Attendees can expect:

• - Insights on Cutting-Edge Trends and Strategies: Gain knowledge about AI's role in enhancing Cool Japan and maximizing local revenue through inbound tourism strategies. Understand practical marketing methods for Japanese businesses in the global market.
• - Industry Cross-Collaboration Ideas: Discover innovative value creation from intersections like food and content or music and traditional culture.
• - Valuable Networking Opportunities: Engage with diverse stakeholders through lunch discussions and after-parties, presenting opportunities for new partnerships and business endeavors.

Vpon, the organizing body, emphasizes its mission: “Energizing the world with Japan’s allure.” As a leading cross-border DX company in Asia, Vpon offers digital marketing solutions that facilitate inbound promotions and international expansion among 200+ municipalities and private enterprises.

This mega-conference promises to be a watershed moment for anyone keen on integrating Japanese culture into their business strategy or seeking to innovate through digital transformation. Join the dialogue that will shape the future of Japan’s global business landscape!