#Japan #Tokyo #beauty #andhoney #Kurumi

The Sweet Collaboration of &honey and Kurumi

The renowned beauty brand &honey, under V-Crea Inc., is set to release its first collaboration with Sanrio's beloved character Kurumi. This exciting partnership brings forth the exclusive "&honey Melty/Kurumi collaboration design" products, available at Matsumoto Kiyoshi and Cocokara Fine starting May 28, 2025.

Since its launch in March 2020, &honey Melty has garnered significant acclaim, receiving Best Cosmetic awards on various review sites. Now, it embarks on a whimsical journey with Kurumi, featuring a special limited edition package that fans won't want to miss.

Why Choose &honey Melty?

Designed for those struggling with frizz and unruly hair, &honey Melty is renowned for its exceptional moisture control. The line not only deeply nourishes the hair but also provides a smooth, shiny finish, making hair more manageable.

Fragrance Experience

The standout feature of this collaboration is the delightful "Kurumi's Black Milk Tea" scent. Combining the rich aromas of black tea with the creamy sweetness of milk, this fragrance creates an inviting experience that lingers after use.

Product Offerings

The limited edition collection includes several fantastic products:
1. &honey Kurumi Melty Shampoo and Hair Treatment Pair Set: Priced at ¥2,800 (excluding tax), this set includes 440mL of shampoo and 445g of treatment, alongside a 4-step trial set, ensuring users experience the best of &honey.
2. &honey Kurumi Melty Hair Oil 3.0: Available for ¥1,400 (excluding tax), this 100mL oil promises to enhance shine and manageability, perfect for daily use.
3. &honey Kurumi Cleansing Balm Black: At ¥1,800 (excluding tax), this 90g cleansing balm effectively removes stubborn oil, makeup, and impurities while promoting hydration through honey-based beauty.

Unique Features of &honey Melty / Kurumi

• - Honey-infused Care: The shampoo and treatment pair combines three carefully selected types of honey, providing deep moisturization to tame unruly hair.
• - Limited Edition Fragrance: The unique scent pairs domestic brown sugar with Indian black tea, echoing the character's essence and charm.
• - Exclusive Kurumi Design: Featuring a striking black and purple label, the design is playful, incorporating a heart shape when the shampoo and treatment bottles are brought together.
• - Special Cleansing Balm: The collaboration extends to a limited design of the popular cleansing balm, fortifying its cleansing properties while maintaining moisture through honey's benefits.

&honey's Story

Founded in 2018, &honey focuses on the beauty benefits of honey, achieving impressive sales of over 87 million units to date. This brand is committed to providing ideal hydration through a variety of haircare, skincare, and body care products, adding a touch of sweetness and joy to daily routines.

About V-Crea Inc.

V-Crea is a pioneering cosmetic manufacturer based in Minato, Tokyo, empowered by innovative thinking to redefine beauty. Since its establishment in 2016, the company has launched the &honey brand, emphasizing hair hydration, and introduced a night care brand, THERATIS, which has received numerous awards.

For more information, visit &honey’s official site here or follow them on Instagram and X.